LinkedIN PSA: If you sell something, STOP selling all day! 🤦🏻♂️
This is so extremely relatable to marketing. Doesn’t matter if you’re D2C, SaaS, b2b service whatever! Try providing value related to the topic (or even unrelated). Give people something they can chew a little first and continue providing that value so when your audience is ready to buy your service they’ll want to work with you.
Many of you will disagree and you will keep selling me alllll day on LinkedIN and even on FB and IG…and that’s fine, but I ain’t buyin’….I’ll be sure to be from the person down the line that provided me with insight for the past year 😎
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys Seb here in Santa Monica, my tip for the day is directly related to LinkedIn and it’s more of like a PSA guys. If you’re selling a service on LinkedIn, please stop selling a service on LinkedIn, man. Just, just get out there and provide some value. If you’re a certified financial planner, you can’t come at me all day every day and say why your team is the best, why your platform is awesome. Why your company is number three, for whatever reason, uh, why this new position is so great. Like it’s literally just about you and your service, you and your service. And you’re not providing me with any value. You’re not giving me something where I want to engage with or maybe, you know, think about it. And then further down the line. I’m like, Oh yeah, you know what? If I’m going to consider financial planning, I’m going to hit up this guy right here.
Right? Or I’m going to buy insurance. I’m going to hit up this lady right here. Like you need to provide value. And this goes to this, the same for brands for direct to consumer brands, for SAS, for services. I talk about this in marketing all the time. If you’re on LinkedIn, providing content and just putting out content, don’t make it about the service that you’re selling all the time, provide value that’s potentially related to the service so that people, Iran can consider you as a potential voice in the industry. Or, you know, you’ve been top of mind awareness guys. So anyway, I’m more of a PSA stop selling all day. And as Gary V would say, yeah, it’s like jab, jab, jab, jab, jab, right? Hook jab, jab, jab, jab, jab, left hook. Right. You got to give, give, give, give, give, give, give, maybe ask a little bit, right? So anyway guys, that’s it for today. Peace.