Is it necessary and cost-effective for your biz??
If carried out productively, influencer marketing can be very powerful, but can also easily be a waste of money if not planned strategically.
In order to even start the conversation you should understand the difference between Macro Vs Micro Influencers and even Micro-Micro AKA Nano influencers. There are pros and cons to all of them as well as various costs associated depending on the size and execution needs of a campaign. In this video I explain the basic difference between the three tiers.
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys, Seb here. Happy Monday. I want to talk to you a little bit about influencer marketing. Um, if you’re in marketing and a marketing position, or you just own a small business or a growing business, I’m sure you’ve heard about influencer marketing a million times already. If you’re not well versed in the subject, you may want to know some of the basics. Um, influencer marketing is really going to depend on your budget and your goals, right? So just to cover those basics, um, you’ve got a macro level, big time influencers. You’ve got micro influencers and you’ve got another lower tier, which now people are talking about which they are called micro micro or nano influencers. Um, a summary on them is going to be macro level. Influencers are going to have over a hundred thousand followers. They’re always going to require payment in exchange for product posting or services hosting.
And it’s going to be more of a big blanket, kind of, um, just kind of a big net that you’re out there in terms of marketing, going to be good for, um, you know, brand awareness, but maybe not for hyper-targeted conversion driven, um, metrics that you’re going after. Uh, you’ve got, those are going to be mainly for the micro influencer level. And you’ve got anywhere between, you know, 5,000 followers to 80,000 followers, maybe. So on the lower end, they’re going to be happy to exchange product or service for posting while some of those kind of mid-level micro are going to start asking for some lower payments, um, could be done very successfully if it’s well executed. Um, and same thing with micro micro or nano influencers, they have a lot less of a following, probably anybody like you or me, uh, anybody that has 500 to 1500 followers, and definitely we’ll be able to accept product and exchange for posting. And if carried out really successfully, which means that it’s got to be majorly executed, um, in terms of carried out massively with tons of micro micro influencers, it could be extremely, um, extremely productive for you and your brand, but definitely takes a lot of work, um, in a specific strategy build out for it. Um, so this is some of the basics on influencer marketing. Feel free to reach out to me with any other questions on that till next time. Peace.