🤓 Facebook/Instagram Ads Tip on A/B Testing:
Don’t use the native option in ads manager to A/B test ad sets. Facebook will automatically start pushing funds into the better performing ad set. This will not give you real results. Create two ad sets yourself and put half of the budget on each one with the same creative to get real results on whatever variable you’re trying to A/B test.
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys seb here in Santa Monica, coming at you with another digital tip. Um, today it’s going to be on Facebook and Instagram ads on AB testing specifically, let’s say you want to AB test, um, two different audiences. Facebook has an option that says AB testing on the ad set section. Do not go with that option. If you do the AB testing that Facebook offers you on the ad sets, it actually pushes impressions and clicks towards the, um, better performing ad set right after like let’s even like day one or two. If one of those audiences that you’re trying to AB test is performing better than the other Facebook will automatically start sending more impressions. And you’re going to start getting more, better results from that specific one, but you’re not really going to AB test the two different audiences. So if you want to really get, um, the truth on those two different audiences, you need to split the budget yourself, split the ad, sets yourself and force the budget that way. So let’s say you want to spend $2,000 on AB testing. You’re going to go ahead and separate those ad sets audience one. You’re going to put a thousand dollars over whatever amount of time. And then you’re going to go ahead and duplicate that. Change the audience and put another thousand dollars on the other to get real results on your AB test. That’s it for today. Peace.