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A friend of mine recently told me she brought up influencer marketing to her CEO (of a BIG company) and he laughed. Frankly, I think that CEO is a digital 🦖

If done right by picking the ideal influencers and done at scale, it can make a HUGE IMPACT! My friend and colleague, Dakota Daniels, tell us how to pick the right ones. Here are some general insights:

✅ Like to follow ratio
✅ Engagement rates
✅ Comment quantity & quality
✅ Follower trust based on comment insights

There’s a LOT more that goes into successful influencer campaigns but picking the right ones is one of the most important pieces to the puzzle. Get at me or Dakota with any questions or comments on the subject!

#SebsTips #LinkedInTips #IGMarketing #InfluencerMarketing #DigitalMarketing #ContentMarketing #SocialMediaMarketing #FacebookAds #StoryTelling #InstagramMarketing #TellYourStory #PurposeAndProfit #PurposeDriven #PurposeDrivenBusiness


Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!

Sebastian Naum:
Hi. So I’m here in Santa Monica with my friend Dakota Daniel’s here. She is a social media specialist for over five years and covers territory from real estate to fashion, to tech, to all of it. And Dakota is awesome at influencer campaigns. And I want her to share with me and you guys today, some tips on how to pick the ideal influencers from any type of campaign.

Dakota Daniels:
Yeah. So whether it be nano micro or macro, um, the first thing you want to look at is like to follow ratio. Definitely you’ll see people buying followers, but if there’s a solid, like the celebration, that’s the first thing that you’ll kind of check off. And then from there you want to go to the comment section, if there’s a lot of engaging comments that show that the people who follow this influencer, actually reading the caption and not just like putting an emoji or saying a cute photo, that means that they trust this influencers insight and they value what they have to say. So that’s really important knowing that the influencer is following values there.

Sebastian Naum:
So not just follower counts or just how many likes

Dakota Daniels:
Putting emojis and then even going even deeper than that is when you see how many comments are there, you want to analyze, how many of those comments are responses back to their followers, comments,

Sebastian Naum:
Engagement back from the influencer to see how much interaction there. Yeah,

Dakota Daniels:
Because at the end of the day, the influencer wants to have a high comment number, but that’s sometimes we’ll include the responses back and then you’ll also want to dig even deeper than that and see if people are actually having conversation within those comments. If you can, if you can create conversation, if you can make people care about what you have to say, it doesn’t even matter if you’re nano and micro macro, you will be able to see that that influencer has power. And also remembering that it doesn’t matter how many followers they have. It’s about creating good engagement with and making sure.

Sebastian Naum:
And sometimes like a lot of those back and forth interactions or comments can maybe throw off the statistics, like make it seem like it’s a lot more engagement. However, that also shows you that there’s high interaction, which means that their followers are going to value that influence or therefore what they’re promoting. They’re going to get more value

Dakota Daniels:
And also just kind of wrapping up with another point that if even if it’s 5,000 followers, that person could still be capable.

Sebastian Naum:
Perfect. Awesome. Thanks Dakota. Appreciate it. These guys.

Sebastian Naum

Author Sebastian Naum

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