Skip to main content


You likely already know the importance of having a well planned out strategy and making sure that strategy gets implemented when it comes to your business services or procedures. However, many brands ignore the importance of having a set strategy when it comes to social media.

Why creating a “Social Media Blueprint” for your brand is important:

✅ Establishes your brand guidelines for posting
✅ Maintains consistency in your strategy
✅ Saves time for the person carrying out the strategy
✅ Allows for any one that comes into the position to take the blueprint and recreate what is already in place

A good blueprint will include pre-set themes and examples including your brand persona & voice.

#SebsTips #DigitalMarketing #ContentMarketing #InfluencerMarketing #SocialMediaMarketing #SocialMedia


Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!

Hey, what’s up guys, Seb here in Santa Monica, happy windy Monday here in Los Angeles. And, um, I wanted to remind you that it is very important for you and your company or brand to have a social media strategy blueprint. Um, that’s at least what I like to call it. And what I mean by that is having a set of stablish guidelines of how and what to post for organic and paid social media. What that means is I’m including examples for different types of posts and categories. So you can get established categories. One can be related to products. Others can be related to services. Others can be unrelated to your product or service simply have to do with tips or other content you’d like to share. And some can be special promotions or special days. The point is establish categories, establish how often you want to post about each category.

And you can even do examples of Mondays, examples of Thursday, post examples of Saturdays, whatever that may be the whole point of having a social media strategy blueprint is that you can have this as essential, like a brand guideline booklet that can be carried out by anybody. What that means is if you get a new intern that comes in, or whether they’re a, an employee that’s been there five years, which has positions, you can hand over this strategy blueprint, and they can go ahead and carry it out beautifully. Um, with that strategy fully implemented and keeping in mind every single thing about exactly how and what you should be posting to represent your brand, um, in a cohesive manner. So that’s it for today. Guys, feel free to hit me up with any questions about, uh, social media blueprint or anything else. Digital marketing, have a good one. Peace.

Sebastian Naum

Author Sebastian Naum

More posts by Sebastian Naum