I got hit with a sponsored ad today that had a large headline that read:
“ARE YOU A LAWYER?!”
😂 I’ve never had any sort of title anywhere on any type of profile that defines me as a lawyer nor having any sort of interest in law-focused groups.
✅ TIP: If your product applies, you can literally target 50 different group types with the same image or video by changing that headline 50 times and hitting 50 different ad sets and capture attention beautifully for every single one!
Just make sure you don’t target a CMO in Arizona asking her “ARE YOU A DENTIST IN COLORADO?!”
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
So what’s up guys. I am leaving the office. And, um, it’s funny. I was checking my Instagram and I get targeted with an ad that says, are you a lawyer? And I just thought, man, this is so funny because you can literally have the same image, the same video, the same type of creative for like 15 different, 20 different, 50, a hundred different audiences and ad sets. And what you have to do is change and adapt the caption or the text or the headline. And I just thought it was so funny. Are you a lawyer? I it’s just, they couldn’t have messed that. Add up more positive. I’ve never had any kind of connection to a lawyer. So anyway, my tip for you guys is that you can have one video. You can have one image, but as long as you’re really smart about adapting your language, your captioning, your headlines, your exact audience, you’re going to get their attention. Just the opposite that my attention was grabbed in the wrong way, per se. That’s it for today, guys. Peace have a great weekend.