This is super common. Unfortunately, there’s not one single answer that I can provide as the answer to this, but there’s some simple steps that you can take action on to begin to remedy high traffic with low conversions.
I go over these in this short video. Feel free to hit me in the comments or DMs with any questions!
#SebsTips #conversions #cro #webtraffic #DigitalMarketing #Marketing #ContentMarketing
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys Seb here in Santa Monica, you know, I’ve been getting a lot of people coming at me with the same challenge they’re getting recently, and that is, Hey, I’m getting a ton of traffic to my website, but my conversion rate is really, really, really low. And what I mean by conversion rate is whether you’re either selling a product or you’re trying to just capture a lead through a lead form. So I’ve got three things that you should do to look at this little challenge that you’re getting to see if you can get an improvement right away. So the first thing that you should be doing is looking at, okay, is there an obvious call to action button? So when I lay on the page that you’re sending traffic to like, how many chances do I have to actually become a client to convert, to press the button, to actually fill out a form to shop this product right now?
Right. So how many times on the page is that call to action button coming up? Number two is what is my actual user experience like in terms of how many clicks does it take to actually get to a conversion? How many times do I have to click and then open up to another page before I actually submit the final information to you as a lead or before I complete my purchase room or the least amount of clicks the better, and the more likely you’re going to convert people. And number three is take a step back, forget about the fact that this is your website or your business’s website. Get other people to look at it, call a buddy. That’s never looked at the website and say, Hey, here, go to this link and tell me how you feel about the whole process and experience of going through the website.
Does it make you want to purchase something? Actually try to purchase something sometimes like give them a a hundred percent discount code or say, Hey, I’ll Venmo you. If you buy something or go through and do a lead capture, they’re gonna tell you something that you may have never even thought of and maybe even catch a glitch that something preventing you from converting. Or they may just say, Hey, you know what? This step really turns me off this extra step that tells me that calculates the shipping or this extra step that, or this box that tells me to add an extra message. It really turns me off from converting. And you don’t begin to get that little insight from it from an outside perspective. That’s it for today guys until next time.