Stop worrying about how many times keywords are searched. It’s not a popularity contest you’re trying to win.
What you want to win is digital real estate related to high-intent searches on Google.
High intent searches come from users who are looking for something more specific and the more specific, the more likely they are to convert into customers. I go into this concept a bit deeper in this short video.
Drop me a comment or DM with any questions!
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-Seb
#SebsTips #SEOintent #SEO #SEOMarketing #SEORankings #SEOexplained #DigitalMarketing #Marketing #ContentMarketing
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up fam Seb here in Santa Monica. Let’s talk a little bit more SEO today, baby. The magic word today is intent. If you’ve got some janky SEO company talking to you and they never mentioned the word intent, I would run fast. Let me explain what that is, why it’s so important in SEO. I’ve got a wonderful client. What they do is construction management consulting services, right? So if they were to be obsessed with just coming up for the search term on Google construction management, that is a major search term. It’s got 27,100 searches per month, but there’s no intent behind it because somebody searching for construction management could simply be trying to find out what it even means, what the definition is. It could be a young person looking at potentially studying it and seeing what it all entails. What you want is high intent.
Right? So for example, comes a project management for engineering and construction. So project management for engineering and construction has only 40 searches a month, but the intent behind that is high. So people land on your website for that longer long tail search phrase would that high intent is much more likely to turn into a client construction management problems and solutions. That’s only searched 20 times a month. So way lower than the 27,000, right? That construction management has. But the intent behind it is very hot. So the land on your website, the potential for them becoming a client is much higher. And now this goes across the board for all industries. If you own an office building in San Diego, you can’t, you’re not going to come up for the search term office building that that search phrase is probably searched. You know, again, another 20 something thousand searches a month, but office building, there’s no intent behind that at all.
What you want to focus is potentially flexible office solutions for small companies in South San Diego. That’s a long search phrase. Maybe it’s only search 10 times a month. Maybe it’s one search five times a month, but the likelihood of the person landing on your website, because you’re answering a question that they had with value, then becoming a lead or a client is much, much higher. So always, always, always think about intent when it comes to SEO and do your best to solve a problem or answer a question, a question that has a high intent behind it until next time guys.
