IMAGE SEO FOR E-COMMERCE
So many people go straight to GOOGLE IMAGES first to search for products so it’s super important to have your e-commerce product images ranking as high as possible to get noticed and gain a click through straight to your product page.
1. Compress images for under 100KB while maintaining image quality
2. Rename image file names descriptively with dashes in between words and all lowercase
3. Use descriptive Alt Text on the backend to describe the images Make sure they are all unique from each other!
This should be a great start for improving your e-commerce SEO!
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys, Seb here in Santa Monica. And I want to give you a great SEO tip for e-commerce specifically on images. And this is the same process that I go through with large clients that have hundreds and even thousands of people, pages and product images. So it’s really important to up that SEO game when it comes to [inaudible] commerce, I was over here scrolling through light attachments for my phone to improve my light game. Right? Cause I’ve got all these videos going on at home now, and I’m sure a lot of people are searching for that same thing. So the point is I was searching on Google images first in order to look at the photos and then go through and click through them product pages to make a purchasing decision. So you need to up the SEO game on images. Tip number one is compressed those images, compress them ideally under a hundred kilobytes without killing the resolution.
Tip. Number two is to rename your file names of those images. So when you’re bringing that image down and then pressing the image, go ahead and rename it with the, a good description of the product. Ideally product variation, size, color, et cetera, separate the words with dashes and make sure that they’re all lowercase. So rename those image file names and optimize those file names and then make sure number three is to include all tags in the backend of the website. And that’s simple because you can take that same image, the description that you used in the file name as the all tag simply remove the dashes in between. So to review number one is image compression under a hundred kilobytes. Ideally, if you can, without hurting the resolution number to rename those file names with optimized names, and then add those names to the backend as alt tags without the dashes. I really hope that improves your image SEO, and it helps you rank higher and drive more traffic and sales too. During this time where we have so much increased online traffic until next time guys, peace.