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🖥 E Commerce SEO Tip:
Do you search directly on Google images??
I do it all the time when looking for products!

✅ Do not ignore your Alt Text or Alt Tag when uploading your product images because this tells google exactly what your product is.

✅ Here is a standard best practice: Product-Color-Size-Style-Brand Name (don’t put the dashes in and feel free to write it in a short flowing sentence.)

✅ Don’t over stuff keywords! #ecommerce #digitalinsights

✌🏼- Seb

Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!

What’s up guys Seb here coming at you here from Venice today, and I’ve got a good solid e-commerce tip for you. If you’ve got a shop that you sell things online, um, I am shocked about how many people upload images to the products they sell online. They completely ignore the all tag or the alt text. This is extremely important telling Google what the images about, because so many people go straight to image searches. Now they’re just searching the exact product they want on image search, not on web search. So why not be ranking on image searches and then people will link back to your website. Um, so don’t ignore the all tags are all texts. Here is a good, basic best practice. Describe the product exactly as it is, uh, put in the size, the color, uh, the name, your brand name. So let me give you an example.

I at go global agency. We have a company called bucks that sells baby shoes. So when they upload a shoe, um, it could be described as baby boy shoe black size six, explore model Beau bucks. So you’ve got your descriptor, baby boy’s shoe. You’ve got your size, you’ve got your color. You’ve got your style or product, uh, models, and then you’ve got your brand. So that’s a good way to describe it on all texts and all tags. You’ve got all kinds of things about file names and compressions and sizes, but stick to the basics and you’ll be on your way to ranking for image searches on Google. That’s it for today. See you next time. Peace.

Sebastian Naum

Author Sebastian Naum

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