CONVERSION WOES?
CONVERT HIGHER WITH LANDING PAGES 🤙🏼
If you’ve achieved getting a ton of traffic to your site but users just don’t seem to convert then you should test landing pages.
Landing pages can be great for the following reasons:
✅ Minimize distractions from clicking all over a website
✅ Guides users to facilitate conversions
✅ Makes it easy to split test variables
✅ Can be built completely outside of your site
Sometimes landing pages can be so great you will feel like you don’t even need a website! In all honesty you still need a website but solid LP’s can be the answer to your conversion woes.
#SebsTips #DigitalMarketing #ContentMarketing #SocialMediaMarketing #Conversions #LandingPages
✌🏼-Seb
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys, Seb here, back in Irvine visiting one of my clients and the OCC or the, uh, the bro C as we used to call it in high school. Um, anyways, earlier this week I posted a video about making people stop and it was a bit ridiculous and funny. Uh, but the whole idea was that people scroll through platforms so fast that you’ve got to do something to really make them stop. Now, let’s say that you’re getting, are you able to stop? And let’s get over to the part where you’re actually getting people to engage in ideally click, right? You want people to click through to your website in order for you to collect I’m a lead or get them to purchase, but you’re getting people to your website. You’re getting all these link clicks. You’ve gotten the stop. You’ve gotten them to essentially engage and click through, but they’re not and deletes or purchases.
Um, something that I would have you consider is say, get people away from maybe going straight to your website and try testing independent landing pages. You may be thinking what the heck is a landing page. Um, well landing page, the difference between a landing page and simply visiting your site is that, um, you may have very likely been in this before you catch yourself into a landing page. Uh, that tends to be a little bit longer by form. And usually doesn’t have to very many men, too many places in general to go from that landing page other than we’re getting into a lead or a purchase. So you’re usually gonna land on something. That’s going to give you some content about the product. Um, maybe some testimonials, a call to action to purchase, or to submit the lead form. Um, another, you know, probably a fact or several facts about why the product is so great.
So the more testimonials, another call to action and so on. So on it, you know, there’s different types of forms that you could do this, but it doesn’t allow you to click around and look at 20 others, different parts of your website, uh, whether it’s your blog or the about us, or, you know, the portfolio. A lot of times you want people doing that, but in general, if you want to drive conversions and you want to take people straight to a landing page that maybe is going to force them to convert into a sale or a lead, you may want to try independent landing page, as opposed to just driving traffic to your website. If that in fact is not working, I’m happy to answer a lot more questions about landing pages. So feel free to get at me, that’s it for today until next time guys. Peace.
