Today I had on FORWARD COLLECTIVE founder, Jenna Greene. Jenna has spent the past 15 years of her career as a marketing and media strategist with a focus on social responsibility.
She works at the intersection of philanthropy, entertainment, and business and conceptualizes and implements large-scale movements and socially responsible branding strategies aimed at building awareness, revenue generation and action around a shared purpose.
She works with big names such as LegalZoom, the Los Angeles Clippers, Los Angeles Dodgers Foundation, Buzzfeed, and more.
Today we talked about how important it is for brands to engrain social impact into the ethos of the company and how it’s not too late to do it even if a company has been around for a long time and didn’t have that built in in the past.
If you’re someone who gets value from the show please share it with a friend, tag me on social, and definitely subscribe. It means the world to me.
I appreciate you spending your time with us. Enjoy the show!
LISTEN to this pod right here by clicking play or choose your favorite listening platform below. You can also WATCH the video podcast below that! Check out the show notes at the bottom to get more details about the contents of this episode. Enjoy!
Show notes in order of appearance:
- Jenna’s last oh shit moment
- Why do you feel that it’s important to be a conscious human period? And what does that mean to you?
- Jenna on unconscious vs conscious living.
- Brands have been really pushing for social impact over the last 20 years or so. Why is that? Why the sudden awakening?
- Jenna strategizes for companies like LegalZoom, the Los Angeles Clippers, Los Angeles Dodgers Foundation, Buzzfeed and a ton of other well-known names.
- What does a company like this ask for?
- Evolution of philanthropy towards impact.
- Ingraining social impact into company DNA
- How does social impact drive revenue for brands?
- Do you find it easy to correlate it directly?
- Giving Vs Facilitating
- Disability and inclusion in work.
- Having fun and its importance in business and in the workplace.
- Jenna serves on the advisory board of the USC Marshall School of Business, Brittingham Social Enterprise Lab. What exactly does that look like?
- Jenna shares her top two traits for a conscious leader to embody.
Connect with Jenna at
https://www.fwd-collective.com/
Instagram: https://www.instagram.com/jdgreene/
LinkedIn: https://www.linkedin.com/in/jenna-greene-6b43524/
Connect with Sebastian on Instagram
Below is a transcript of the video podcast created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video or click on your favorite audio Podcast platform above! Enjoy!
Sebastian Naum:
What’s up fam today I had on Ford collective founder, Jenna green. Jenna has spent the past 15 years of career as a marketing and media strategist with a focus on social responsibility. She works at the intersection of philanthropy, entertainment, and business and conceptualizes and implements, large scale movements and socially responding. Branding strategies aimed at building awareness, revenue generation, and action around a shared purpose. She works with big names, such as legal zoom, the Los Angeles Clippers, the LA Dodgers foundation, Buzzfeed. And more today we talked about how important it is for brands to ingrain social impact into the ethos of the company and how it’s not too late to do it. Even if a company has been around for a long time and didn’t have that built in in the past. If you’re someone who gets value from this show, please share it with a friend, tag me on social and definitely subscribe. It means the world to me. I appreciate you spending time with us. Enjoy the show. What’s up, Jenna. Welcome to the show.
Jenna Greene:
Hello. It’s so good to be here. Thanks for having me.
Sebastian Naum:
It’s good, to have you, you just got back from Mexico city. You went on a ridiculous eating spree. If anyone’s been there, they know it’s so
Jenna Greene:
Good. It’s amazing. I recommend it to everyone. I had the best time and I’m still recovering from all the food that I ate. <laugh>
Sebastian Naum:
I love it. I did the same when I went, had an awesome time. So good. What was your last, oh, moment. Whatever comes to mind when you think, oh. When was the last time that happened?
Jenna Greene:
smashed. It. That’s a lot. It’s a lot. Uh, I have a lot of those lately. You know what it is, honestly. It’s like, did I turn off the straightener? I’ll walk outta my house. I’ll get in my car. And then I’ll make, did I turn off my straightener? Like, and then sometimes, honestly I go all the way back up and I check and it’s off, but really it, it it’s like it haunts me. It really haunts me. <laugh> I would say I did that this morning. Not gonna
Sebastian Naum:
That’s an no thing. You drove back this morning.
Jenna Greene:
Yeah, yeah. A few times a week. I sometimes like turn around and Repar and say, oh
Sebastian Naum:
Epic. I feel like it would it really, anything really bad happen if the straighteners left on?
Jenna Greene:
I don’t
Sebastian Naum:
Know. I feel like it’s a myth. I think it’s a myth.
Jenna Greene:
I think it is too. Like it’ll maybe automatically turn off or just like sit there and be hot and I not
Sebastian Naum:
Gonna sit there and be hot. Like, were you ever told you can’t go to the pool after you eat?
Jenna Greene:
<laugh>
Sebastian Naum:
I think it’s like one of those myths that like dads tell daughters and kids they’re just lying to you. <laugh>
Jenna Greene:
Maybe, maybe
Sebastian Naum:
Hair straighteners and hair straighteners in pool after you eat, they’re both in the same category. They’re lying. Um, they’re lying.
Jenna Greene:
Yeah.
Sebastian Naum:
Jenna, why do you feel that it’s important to be a conscious human period?
Jenna Greene:
What do I feel like it is? What does it mean
Sebastian Naum:
To be? Why do you think it’s important to be a conscious human period? What does it mean to you and why is it even important?
Jenna Greene:
It’s everything. Um, really, I, it truly is everything, especially with every what’s going on right now. We need people who have empathy. We need to be, you know, open and kind to one another. I mean, it just in order for the world to, to be a better place to live in for everyone, we need to be conscious. We need to be, you know, open and really understanding of what’s of people and, and differences and, and everything. It’s, it’s a lot happening right now. I think everyone feels it a little bit.
Sebastian Naum:
Yeah. I find that as we go up we’re on paths to increase their consciousness. We realized, we realized how many times in our lives we were living unconsciously. Do you think of a period of your time in your life that you were consistently living life more unconsciously? Or can you think of something that you did that was very unconscious <laugh>
Jenna Greene:
I think, yeah. You know, when I was younger, for sure, I don’t think I was as intentional, um, as I am now and the things that I do or the people that I surround myself with or the work that I put my energy towards, um, it takes time and, you know, ups and downs and failures and success to kind of figure out, oh, wait, okay. Now I can be way more thoughtful about what I’m doing. Um, so
Sebastian Naum:
Intention behind things for you, it sounds like has a lot to do with consciousness.
Jenna Greene:
Yeah, yeah. For sure. To be, to be, you know, um, aware of in thoughtful and that can be consciousness. I think I know, you know, this better than I do, but can really be anything it’s like spiritual it’s, um, you know, being active and present it’s being, you know, however you kind of execute on your work and your value systems. I think it’s pretty broad in how you do it. Right. I don’t know. What do you think about that?
Sebastian Naum:
Yeah. You know, the topic that we’re gonna be talking about today and what you do has to do with social impact and, and with brands. And so to me, that’s a way that consciousness is brought into business. Yeah. And, um, so, but yeah, I think in general, like you said, you know, being present mm-hmm, <affirmative> having intention behind things that also brings consciousness. Um, it doesn’t mean that necessarily it’s good. We associate it with good people can be consciously true, not good. Right. True. They can be in intentionally, you know, bad. We can get super deep into what’s good and bad to do whatever, whatever get super philosophical, but we don’t have to go that, that there. Yeah. Um, yeah. So like over the last 20 years, for example, mm-hmm, <affirmative> brands and companies and businesses have really started caring about social impact. Um, why do you think all of a sudden, you know, 20 years is a long time, but it’s really not in, in, in sort of the large array of, of time and businesses. Like why, why do you think over the last 20 years, all of a sudden brands care, they give a about being conscious or having social impact?
Jenna Greene:
Well, I think a lot of it comes down to consumers and consumers are more vocal now, you know, they are gonna call out companies for, um, you know, asking what they stand for and if something feels inauthentic and, and, um, fake or gimmicky, they’ll say it, you know, so brands have to be smarter. Now, I think, um, it comes down to that, you know, there’s a demand from the consumer saying, we want you company X to, to give back, to have a voice, to be present in the social, like issue areas that are going on in our, in right now. And also with the generation change, you know, the younger generation is a lot more, um, kind of involved in this and has kind of really from a ground swell up really kind of pushed these companies to pay attention. And I think that’s part of it. Um, I would say,
Sebastian Naum:
Yeah, yeah, I agree. And so company, a lot of ’em just don’t have a choice anymore. It’s not necess, they came with it innately mm-hmm <affirmative> mm-hmm <affirmative> and that’s probably also a product of just globalization in the internet. Yeah. Right. It’s you brands can get put on blast now. Yeah.
Jenna Greene:
So <laugh> yes. Big
Sebastian Naum:
Time. Yeah. A lot of it could be reactionary, unfortunately, but Hey, it’s, it’s a good change either way, for whatever reason. Yeah. It’s happening general you strategy, you strategize for companies like legal zoom. They like Clippers the Los Angeles scholar foundation, Buzzfeed, and a ton of other well known companies. What does a company like this come to you and ask for? What does that look like?
Jenna Greene:
Yeah. Well, I think, and this is another reason to the first question of why brands, I think are starting to be more thoughtful in this space too, is that you can, in years ago it used to be more just philanthropy. You know, how is a company going to give philanthropic dollars, but now it’s really evolved and it’s more ingrained in kind of the DNA of, of a culture and the DNA of a brand. And how does impact kind of be able to be a compliment to all verticals of a business. So it’s not just about writing a check anymore. So when a company comes to me, it’s like, okay, we are gonna look at how you can create impact, purpose, driven, social impact, through different verticals of your business. It can, part of it can be giving part of it can be employee giving, but let’s look at it through marketing, let’s look at product, let’s look at kind of the entire scope and all the different verticals of the business that we can utilize to create impact in, in whatever issue area, or, or issue areas that matter to the brand. So that’s what I help build. That’s what I help kind of integrate into these companies, into the ethos and kind of it, um, bring in the right partnerships and go from there.
Sebastian Naum:
I like that. You said that you help bring it into the ethos. Yeah. So it’s not just one little campaign here or there. How can we actually ingrain this into the DNA, even though just the phrase that, you know, using the, the using DNA and yeah. In a company means that it’s something is preexisting, but I feel that now you can alter DNA, right? So you’re essentially in a way you can try to alter the DNA of a company and ingrain social impact, even though it wasn’t there before.
Jenna Greene:
Yes you can. And I think everyone, you know, if it’s not there now you can do it. Like, it’s something you should do. It’s something you can do. And I am more than help. Happy to help talk it out with you. <laugh> it’s like, I love it. I mean, it’s my favorite thing. I, I really find there’s a uniqueness in every company. So it’s also like what’s unique to the company that you can leverage to create impact and that’s special, you know? Yeah. Special. That is
Sebastian Naum:
That’s super cool. Um, how does social impact drive revenue for companies? And if, if, if it does, can it actually be directly correlated?
Jenna Greene:
Um, I think it, it definitely can. It definitely can. It depends what it is. It depends on the, the company and whether, you know, what you’re actually selling. If you are a law firm, if you, if you are actual product or you, you know, whatever it may be. So there’s different ways of looking at it. And also there’s different ways of looking at ROIs. So from a bottom line perspective, if you’re trying to drive sales on something, there could be a partnership that you do with a non-profit or, um, some type of give back program where you’re going to be tapping into other channels to help you drive whatever this product is, um, which can increase sales. So you’re, you’re building stories, you’re building partnerships that could create more PR that could create more marketing that could put you in front of places that you wouldn’t have been otherwise for a particular thing. So to speak, um, in terms of sometimes the intangibles it’s engagement, you’re sometimes these things that aren’t necessarily, um, you know, don’t necessarily have, uh, like an, like you can pinpoint everything, but it’s a feeling and it’s an engagement it’s community building, which ultimately does result in, um, in sales, in, in fans of your brand, um, in word of mouth marketing, you know, there’s just a lot of ways to look at it. If that answers your question at all. <laugh> no,
Sebastian Naum:
Yeah, it does. Sometimes. It’s a tough thing to, to talk about with C it’s sentiment is such a huge part of that. And, you know, a sentiment with a company that, that is built off social impact is so important. It does so much for a brand and can bring so much, you know, um, yeah. Success to the brand, which is awesome.
Jenna Greene:
Yeah.
Sebastian Naum:
Um, do you know, last time we were talking about, we were talking about the, sort of the difference between just giving back, uh, or writing a check, you were just mentioning, uh, just a second ago too, but what do you feel about, um, companies that just donate or give and you know, how that, that could actually create a problem, uh, with some lower income, uh, communities as societies? Do you see an importance there between just giving versus facilitating?
Jenna Greene:
Yeah. Well, it’s tough because, you know, for me, who’s really rooted in philanthropy, grew up very philanthropic and volunteering. Um, you know, it, it, in some circumstances, it’s, I wanna say it’s, whatever you can do is, is good. You know, if you’re whatever you’re able to give or whatever you’re able to be involved in, in your way is unique to you, as long as you are being active in your community or active in some capacity. Um, but there is, it is important to look at the sustainability of things. And when you are, um, looking at giving, let’s say you are kind of figuring out, cause I do work with some like high net worth individuals too. And when we’re kind of strategizing on giving, is it sustainable? Are we putting money towards, um, you know, like, uh, social entrepreneurs who are like building these incredible companies that are actually for profit, but are actually also then building community and systems in other areas so that it, everything everyone is becoming supporting self supporting. So it’s like a yes and no answer. Yeah. You know, it’s, it’s tough.
Sebastian Naum:
Yeah. Yeah. It’s a tough line. Yeah, for sure. There’s definitely some projects out there that are really doing an incredible job in helping facilitate. Uh, but self self-sustaining projects are tough. I definitely think it’s better to, to give yeah. And to do than to do nothing. Yeah, for sure. And, and hopefully we can, um, create more of these sort of self-sustaining projects or at least kick kickstart things with the giving and then be able to help those things move along. Mm-hmm
Jenna Greene:
<affirmative>. Yeah. And I, I think the more of these, like the Toms models or all birds, or some of these like, uh, B corporations, like people, companies are starting to be more vocal and visible and like have some of these components to it where they’re really trying to, whether it’s environmental, whether it’s, um, you know, hiring in local areas like they’re tr there are some amazing companies doing good things out there. Yeah.
Sebastian Naum:
Hey guys, I just wanna remind you, if you wanna find more content like this, you can visit Sebastian nom.com. That’s Sebastian NA, um, dot com. You can also get a ton of other marketing resources for myself and my agencies ranging from SEO to social media, influencer, marketing, branding, web development, and more again, that’s Sebastian nom.com. Thank you. And enjoy the rest of the show.
Jenna Greene:
Um, yeah.
Sebastian Naum:
Do you think that, uh, consumers are really starting to learn those labels such as certifi, you said certified B corporations and we live, you know, in Los Angeles, you know, it’s, it’s different. Do you think that, how do you feel about that movement is do you think that that’s gonna be really well known soon enough?
Jenna Greene:
That’s a good question. Um, cuz we do, we sit in a little bit of a bubble, um, and especially I do cuz I really live in this world. Yeah. Um, I think, I do think people are becoming more aware. Um, I, I think people are starting to, um, notice, but whether they, whether we all understand exactly what, you know, uh, social entrepreneurship or what a B corporation means, maybe not necessarily know the details, but I actually do think even some of these big retailers who are starting to have, um, information in their stores or, you know, kind of like a shoe drop at a local, um, uh, actually I was in Nordstroms and there was like a drop a shoe drop there for recycling certain things. And I, I think it’s just starting slowly to just kind of be in the, in the Zeit of now, which is what I love. I hope I, I wanna see more of it <laugh>, you know, where do
Sebastian Naum:
I,
Jenna Greene:
Yeah. That for so long, my whole career. So it’s, it’s interesting to see it kind of be more present.
Sebastian Naum:
There’s this common perception that any conscious brand or, you know, uh, sort of like any organic food that’s good for you or conscious brand that gives back, et cetera, et cetera, is gonna be much more expensive. Do you think that’s true?
Jenna Greene:
Certain areas? Yeah, it is. I mean, there are there’s food deserts all over the place that, uh, you know, where communities are trying to solve those problems and make sure people have access to healthy fruits and vegetables. I’ve taken groups actually to schools in lower income areas that are starting to build and grow, grow, excuse me, not build, but grow their, um, own gardens. And that is a source it’s they turn into these community gardens for their families. And it’s amazing. Um, I took a group of about 30 actually, um, prior to the pandemic to go and we volunteered and just help them upkeep the, the garden so that it was like in good shape for everybody and the students. And there were kids there. It was amazing. It was, it was a place, it was a safe place for people. Um, so yes, I think there’s, we’re trying to figure out ways, you know, that stakeholders in certain areas are trying to figure out how do we solve that problem? Cuz it is harder to access healthy food,
Sebastian Naum:
Healthy food. Yeah. And then just products in general. Like if I, if you’re gonna buy, uh, a t-shirt mm-hmm <affirmative> from a fast fashion company that they’re selling it for, you know, $5, $7 versus buying a, you know, a sustainable brand, that’s gonna charge you, you know, 60.
Jenna Greene:
Yeah.
Sebastian Naum:
Just not available. Yeah. A lot of people. And um, what I like about that is what I, hopefully that, you know, those brands are growing. There are, there is more and more demand for sustainable companies that hopefully that, that makes it so that hopefully their costs go down because there’s more demand for them. And if the costs go down, then they can become more available to people that maybe don’t have as much they can afford it, you know? Yeah.
Jenna Greene:
Yeah.
Sebastian Naum:
Um, do you have a favorite project that you worked on?
Jenna Greene:
Oh man. You know, there’s so many over the years. Um, it’s tough. That’s a tough question. Cause I work on a lot of different issue areas, um, and have for a long time and really can’t even, I don’t know. They’re all so different. They’re also special to me. Um, that’s not the answer you want, is it <laugh>
Sebastian Naum:
No, I could ask you what your least favorite one is. I don’t think you’d want me to ask you that. I
Jenna Greene:
Dunno. I don’t either. They’re so nice. I would say
Sebastian Naum:
Give a high
Jenna Greene:
I’m doing now. Um, doing a lot of it and it’s been really meaningful and really impactful are these like very high level convenings around certain issue areas that are bringing together big thinkers across different industries and we’re sitting down and unpacking some really big problems. And um, really like, for example, for, okay. An example. I do a lot in D and I, I do a lot in disability inclusion specifically and a lot of times when we’re talking about diversity, disability is left out of the conversation. Okay. And it, it shouldn’t be at all. Um, I, I work with Easter seals. They’re the largest disability service provider in the country. And what we’re doing actually here in, in Los Angeles is starting to talk about the disparity and access to autism services for families of color and low income groups. The disparity is a big problem.
Jenna Greene:
So kids are not being diagnosed or getting the services that they need to set them up for success, like some of their counterparts. And, um, what we’re doing here in LA is starting to bring people together in the entertainment business at different brands, different media companies, um, uh, talent agents, all different types of people together to really talk about this issue so that then we can go follow up with them together. We go together and we’re like, okay. So knowing where you sit in your company, what are we gonna do together to fix this? And like, things are actually happening. It’s amazing to see what’s come out of these conversations and the activations that are coming forward. It like through that. So I I’m really loving it right now. I, so if I, if you have to pick a favorite, like I’m just really loving these like very personal, very kind of intimate conversations.
Sebastian Naum:
Is this a specific project that has a name?
Jenna Greene:
No, no, no. It’s not. Um, this is more of just something that I am doing with forward with, with our brand and with our company and then with, um, clients to really start educating people.
Sebastian Naum:
So it’s, it’s a, it’s one of your, your newer strategies, essentially. You’re having these conversations with, uh, you know, leaders and companies sharing these sort of disparities of people with disabilities in certain lower income, uh, societies and communities mm-hmm <affirmative> and see what they can do about it. And then people are actually doing stuff about it companies.
Jenna Greene:
Yeah. It’s always been some, I mean, we’ve always done them, but for some reason I maybe it’s a post COVID thing that coming together and being together and solving problems together just feels really nice right now. Um, yeah, I think maybe it’s, it’s more of that. Uh, but in terms of actual campaigns and I think God, we’ve done some really fun things over the years. I mean, and unexpected. That’s what I like. I like using comedy to talk about hard stuff. Sometimes
Sebastian Naum:
That’s so weird. You just said that. I was literally, I, that was the next thing I was gonna ask you. <laugh> I find that humor and fun is so important in, in work in the workplace and business. Yep. You think that work and fun is an important piece of social impact initiatives?
Jenna Greene:
Yes. Oh my God. For sure. I mean, we do a lot of curated volunteer experiences for companies and we just did one, um, gosh, what’s today, third on Monday. Um, and created this entire competition between employees and staff and like they had the time of their lives. Cause I, they, you know, you’re in the grind with these people every day you’re working every day. Like, and then you kind of have this fun kind of talk and trash to each other. I’m gonna beat you. And it was like this incredible organization that, um, I really love it’s called the crayon initiative and uh, it’s taking crayons and sorting them and then it gets, they get melted back down and then they’re, they’re sent to children’s hospitals all across the country. I mean, it’s a whole thing that I can get into later, but anyway, yes, it’s fun people when you’re engaging and you’re having fun or you’re competing, it’s you, you just, and you don’t even realize you’re actually doing something really good. You know, you just don’t even, you don’t even think about it. You’re like, oh my God, I’m actually like giving back. I’m volunteering, I’m giving my time and I’m having so much fun doing it.
Sebastian Naum:
That’s awesome. And, and I’m sure that the people that are receiving that on the other end, it’s so much better to receive it with a fun energy than to just, you know, sort of, uh, just being given out of pity or something, you know, it’s just so different.
Jenna Greene:
Yeah.
Sebastian Naum:
The engagement between the two sides, you know? Yeah. So, um, that’s super cool. I love that. It
Jenna Greene:
Is fun.
Sebastian Naum:
Jenna, do you serve on the advisory board of the USC Marshall school business? Mm-hmm <affirmative> Ingham social enterprise lab. Yeah. That sounds super fancy. Super cool title. Yeah. Tell me what that is all about. What does that look like?
Jenna Greene:
That’s so cool. I mean, I wish it was there when I was in school, tell you that much. It’s, it’s really, it’s this program that is utilizing business to solve problems and it’s giving students the tools and resources. They need to do that. And so it’s at USC, it’s at the, at Marshall it’s, uh, MBA concentration. It’s a minor, it’s a masters. Um, and it’s just, you know, people who are interested in this space that, you know, maybe don’t necessarily wanna work for a nonprofit or maybe not sure where they want to, or what they wanna do or how to engage in this space. This program helps you figure that out. Um, and it’s such an honor to, to help advise that program. It’s been there now, gosh, over a decade. Um, but you know, not while I was in school, so I’m not gonna date myself anymore that I already am, but you know what I mean? It’s wonderful. Uh, Ashley just had a, had a, a meeting with a fellow board member this morning. So I mean, and who’s has an incredible career in sustainability and, um, you know, has worked at a big, big studio for a long time. You know, it’s just really good people. And, um, and the classes, I mean, I wanna take, I wanna sit in all the classes and learn so much
Sebastian Naum:
What an amazing thing. Yeah. To have the opportunity to learn this in school. This definitely wasn’t around when we were in school. It sure wasn’t. And, and even when we were in high school, which fun fact for anyone listening out there, Jenna and I actually went to high school together <laugh> and, uh, even when, I mean, I feel that when we were in high school yeah. Giving back and doing good was almost like associated with church or something like that. Or like church or volunteering. And there was a, I don’t wanna say that there was a bad or nerdy stigma around it, but, but there was, it was not the cool stigma that has now become. And I, I think it’s freaking epic that that’s where we’re at today and, and good is in fact, you know, the new cool in a lot of ways. And I, I love that.
Jenna Greene:
Yeah, it’s true. Um, it is the cool thing now. I, and you know, I, I think it was, I don’t know why I remember this, but I do. I think there was like a list of certain things of like what to do. And, um, the top 10 from some, I can’t remember who it was, but some very influential person. And I just remember number 10 was like, be nice to nerds. So like the nerds who are like maybe doing really cool things and giving back and volunteering, like, we’re cool. That was, I was that person. <laugh> total nerd. <laugh> a cool nerd. Oh,
Sebastian Naum:
That’s great. That’s great. I love that. Um, Jenna, what are the top two traits that you feel a conscious leader must embody today?
Jenna Greene:
Empathy, I think is definitely one. Um, and I think, I think you always have to be a student of your craft. So leaders, you know, even like, are, you have to be curious, you have to be curious. You have to be always to have an open mind because the way that the world continues to change all time every day, it’s like we wake up, it’s like, what’s next? You know, we have to, we have to be agile. We have to be constantly be able to, to move and be flexible. And I think good leaders, good captains, you know, they, they have to embody that.
Sebastian Naum:
Absolutely. Absolutely. It’s so easy to get stuck in. You do something well, and it has success and you’ve got this sort of structure and now it’s like easy, you can kind of coast, but if you do that, you get lost, you know, and, and things change and you have to be able to change. So I love that. Yeah. Yeah. Yeah, absolutely. Well, thank you so much for being a conscious leader, you know, definitely acknowledge you. You’re definitely one yourself and, uh, you know, keep doing what you do. Uh, as people wanna get a hold of you, they’re gonna have access in the links, um, in the notes for forward collective and, and to get a hold of you directly and all that good stuff, you’re doing amazing things. So keep doing you, Jenna. I appreciate you. Thank you so much for being on.
Jenna Greene:
Thanks for having us on and, and keep telling these stories. It’s so great. You’re really like opening up a lot of minds with what you’re doing and bringing people on and sharing experiences in this world. It’s really important. So thank you.
Sebastian Naum:
Oh, thank you, Jenna. Appreciate it. Yeah. Thank you.
Jenna Greene:
Yeah. Cool.