Today I invited Caitlyn Chase to join me to chat about her inspirational journey from blog to lifestyle brand. Caitlyn has amassed a serious online following of luxury lifestyle lovers since the launch of her blog, Caviar & Cashmere in 2011. The LA-based blogger-turned-entrepreneur began her career as a fashion and beauty writer for nationally acclaimed publications at the young age of 18. She has appeared on TV, podcasts, panels, magazines, and newspapers as a trusted expert in the industry.
Caitlyn launched her skincare line, setting out to solve the problem of confusion and complication in skincare. Her products have conscious ingredients and her operation supports local workers. In the show, we talked about her journey of how she turned her blog into a real-life physical product and conscious luxury brand.