Physical & Mental Health and The Importance of Conscious Ingredients w/ the Founders of Holi Scoops

Show notes as a general guide below. Somewhat in order and not written in perfect grammar because we want you to actually listen to the show!

• Camille & Jenna’s last oh shit moment
• The first argument/disagreement between the founders of Holi Scoops
• The ingredients of regular ice cream 
• How is Holi Scoops different
• What are Adaptogens? 
• The mission of Holi Scoops 
• Camille shares her story about mental and physical health
• Advice from Jenna to people struggling with food. 
• We talk about why America is obsessed with sugar 
• Jenna and Camille talk about how they picked the name Holi Scoops 
• Jenna And Camille’s proudest moment
• Jenna And Camille share their top two traits that a conscious leader must embody today.

Check out Holi scoops
Check out Holiscoops on Instagram: Holi scoops
Connect with Jenna
Connect with Camille
Connect with Sebastian on Instagram
SebastianNaum.com

Below is a transcript of the video podcast created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video or click on your favorite audio Podcast platform above! Enjoy!

Sebastian Naum (00:07):
What up, fam. Today I had on Jenna Gross Bark and Camille Laster, the talented and passionate women behind Holy Scoops. Jenna and Camille have an amazing story. They both suffered from various health setbacks, and it made them wonder if this was associated to the foods they ate. Lo and behold, after changing their diet, they saw tremendous health improvements, and that eventually led them to the creation of Holy Scoops, a truly healthy and delicious ice cream with a mission to feed our bodies and souls mindfully, using healing adaptogens and nutrient dense ingredients to prioritize health while never skimping an indulgence. And I can prove it because I ate some on the show and it was freaking bomb. You guys, I had a lot of fun interviewing Jenna and Camille. We really got into how much physical and mental health are related and connected to each other. And if you ever thought about how you can turn your struggles or hardships into a business, then this is for sure great inspo for you. If you like this episode, please share with a homie. Tag my guests and me on social and definitely subscribe. It means the world of me, and it keeps this baby going. Enjoy the show, guys.

Sebastian Naum (01:16):
All right guys, welcome to the show.

Camille Lasker (01:18):
Thank you. Thank you so much

Jenna Grossbart (01:19):
For having guys.

Sebastian Naum (01:20):
Thank you for being on. I’m excited to talk to you guys about delicious ice cream and purpose-driven emissions and all that good stuff. But I always start my episodes by asking. I’ll ask you, Jenna, what was your last Oh moment. And that could be anything. It could be good, it could be bad. It’s just like, what, what, what do you think about when you’re like, what was the last, oh.

Jenna Grossbart (01:38):
Oh my God. I feel like we just had one. Didn’t we just have one this morning? Camille? Uh, this is, this is not like revolutionary, but we’re, we’re, we’re working on a photo shoot this week and, uh, this is like so stupid, but, uh, we’re having, uh, we have a, a shoe partner who is basically like out of, uh, a certain size that we needed and just, you know, constantly problem solving on the fly. Um, so that was like the most immediate, I feel like there’s more impactful, meaningful ones that I can’t think of on the spot. I dunno,

Camille Lasker (02:11):
Your, those are oh and there’s small ones. Yeah. Yeah. I feel like all of our small Oh, are just like one big Oh. Across the journey of entrepreneurship. So there you go.

Sebastian Naum (02:22):
Totally. As an entrepreneur, you’re just full of os all day, every day. Pretty much. Yeah. Camille was your last Hell ya moment.

Camille Lasker (02:29):
That’s a good question. I feel like we have an os and a hell Yeah. Every day. Um, the days are like that <laugh>, we had a big retailer, um, that we’re gonna meet with next week that we’re really excited about, and that came about today, so that was a hell yeah. Moment. Oh yeah. Um, yeah,

Sebastian Naum (02:51):
<laugh>. That’s awesome.

Jenna Grossbart (02:52):
I just feel like the entrepreneurial journey is like such a metaphor for life and, uh, you know, you’re, you’re, uh, taking, you’re embarking on the unknown, right? Um, but like, everything in life is unknown. So it, it’s, it’s kind of like this cosmic joke in a sense where you’re like, oh, the entrepreneurial journey is so up and down, but like, guess what? So is this entire life, so, yeah.

Sebastian Naum (03:19):
Yeah. Absolutely. It really is. I feel like such a nerd. Like when, when I’ll go like, surfing and literally like almost every wave, I’m like making an analogy to my life, to my business and all this stuff, and I’m like, oh my God, I’m such a nerd. But it’s so true. You can basically put it all, be like, it’s all spiritual, like for me, like, business is spiritual and like everything you do and it’s all connected. So, so yeah, it really is. It is, uh, quite a journey. Uh, guys, when was the last time that you got into a little founder’s, uh, disagreement or argument and how did you get past it? <laugh>

Camille Lasker (03:52):
It was the last time.

Jenna Grossbart (03:55):
I don’t know if we get into like, arguments per se, but we don’t always agree on the same things. Sure. Um, whether that’s like creatively or even like, taste-wise, um,

Camille Lasker (04:06):
That’s Yeah. Thing. No, that happens a lot and that’s gonna happen with any set of founders. But I think both of us, like, we’ll say when, when we feel strongly about something, we’ll say, I really feel strongly about this, but a lot of the time we’re, we’re open to hearing each other out and, you know, compromising, um, and talking it through.

Jenna Grossbart (04:28):
Right.

Sebastian Naum (04:29):
Give me one guys may, uh, I want some juicy. Give me the last one. You remember?

Camille Lasker (04:33):
I mean, we’re testing a new, a new

Jenna Grossbart (04:35):
Flavor,

Camille Lasker (04:36):
Or we’re launching a new flavor in March, and like different pallets.

Jenna Grossbart (04:40):
We, we like really different things.

Camille Lasker (04:42):
I’m like your traditional sweet, sweet, sweet ice cream. Yeah. Um, and I think Jenna’s pallet skews a little healthier, probably.

Jenna Grossbart (04:54):
I like, like more sweet and like Yeah. Litter and things that probably no one likes. So, um, I’m like, if I like it, <laugh> No.

Camille Lasker (05:07):
So I’m like a neat, it’s like Ben and Jerry’s and Jenna’s like, you know, give me, yeah.

Sebastian Naum (05:14):
Yeah. Is it the same, is it the same thing in partners, guys? Do you guys have completely different tastes in partners?

Jenna Grossbart (05:19):
I, I think we’ve, I think we’ve looked for different things. Maybe some, a lot of the same things too.

Camille Lasker (05:27):
Yeah, yeah.

Sebastian Naum (05:28):
No, I was just saying like, when you’re, when you’re homies, you know, you have a different, like me and a best friend and you have a different taste in women. It’s like, that’s way better. It’s just easier. <laugh>.

Jenna Grossbart (05:36):
Yeah.

Camille Lasker (05:37):
We’ve probably overlapped at some with, I think we’ve talked about like one or two people that we, but yeah. Like when you were in college and

Jenna Grossbart (05:47):
Oh yeah. That true. We have, we have a little, an age gap, <laugh>

Camille Lasker (05:51):
Bit age gap. So, um, but yeah, we probably have different a little bit.

Sebastian Naum (05:58):
You’re like, I thought we were gonna talk about business, but No, we’re not. No. Lovely. This <laugh> guys. So you’ve created an ice cream brand that is actually healthy and there’s so many brands out there now, like, so many, I’ve never been in a grocery store and seen so many pints of ice cream as I have over the last two years. It’s wild. And there’s so many, they’re masking themselves and disguising themselves as healthy ice cream brands, and you look at the ingredients and they’re just a bunch of bs. Hmm. So what makes Holy Scoops different? I’ll ask you, Jenna.

Jenna Grossbart (06:30):
Sure. Yeah. So, um, a little bit of back, uh, background as to like how we came to even create this is, uh, Camille and I had, uh, respective, uh, health issues for a a many years, um, uh, from thyroid cancer to autoimmune issues to, uh, thyroid issues, uh, hormonal issues, et cetera, et cetera. Um, and at the time, um, one of our mutual friends, Ryan introduced us and was like, you guys, like, have a similar, uh, a lot of similar interests. You guys kind of wanna do something similar and kind of create something, um, uh, out of kind of your struggles with this. Um, and we’re both ice cream obsessed. And at the time, like Halo Top was blowing up and we were both downing like a pint a night, um, and not feeling very great. And when we met, we were just like, we could do something so much better.

Jenna Grossbart (07:26):
Um, I’m certified in holistic health. Um, so I, uh, have been very bullish on the ingredients that we use. Um, we, uh, brought on the prior formulator from Ben and Jerry’s who did their whole vegan line. So we worked with her, um, for many years to create a, a, a product that we were really proud of, um, that was rooted in our values, um, in terms of creating something that was, um, not just healthy, but like, actually good for you. Um, so we’ve used some unique ingredients that help with our consistency, but also are amazing for, uh, other kinds of benefits. So they’re all kind of multi-functional.

Camille Lasker (08:10):
The tough thing with sugar is that, uh, or the tough thing with ice cream is that the sugar itself is what gives ice cream that really scoopable texture. Um, and so a lot of the times with better for you products, you know, it takes a while for it to soften up. Um, you have to leave it out of the freezer for maybe 15 minutes. And so, um, because our product is very, very low sugar, uh, no sugar added, we had to find like alternative ingredients to really help with that texture. So that was a big challenge for us.

Sebastian Naum (08:48):
And how, so what did, how, how were you able to find that? Because a lot of the times those alternative ingredients are the ingredients that can be ingredients. Right?

Jenna Grossbart (08:55):
Totally. Um, which our formulator would, would propose and be like, let’s try this. Yeah. And I’m like, oh, no, no, no. That’s a gut disruption. We won’t use it. Um, and honestly, a lot of trial and error, a lot of research, um, uh, a lot of kind of looking at kind of other products and what they were using for, to solve certain, uh, consistency issues, um, that were like, let’s try this out.

Camille Lasker (09:20):
We actually went to, we were at this like small little market one day and, um, <laugh> the, the girl at the front, the Jenna knows we were telling her our issue with it, and she was like, have you tried this, this ingredient? We were like, no, we went to go pick it up. We were like, let’s test it out. And it really made a difference. Yeah.

Sebastian Naum (09:39):
That’s awesome. Obviously, I, I went to the store and obviously wanted to get some to Oh, you know. Love it. Um, so I’ve got my fork, by the way. I, have you ever had ice cream with a fork before?

Jenna Grossbart (09:51):
Yes. Of We eat ice cream with a knife.

Sebastian Naum (09:55):
<laugh>, <laugh>. You’re just like, whatever I can get my hands on. Yes.

Camille Lasker (10:00):
You know what I hate? I hate when I use a fork and then it leaves the like indentations in the ice cream.

Sebastian Naum (10:06):
Oh, really?

Camille Lasker (10:07):
But I’m ocd. I can’t You’ve

Jenna Grossbart (10:09):
Had that flavor.

Sebastian Naum (10:10):
Oh my god, this is, so

Jenna Grossbart (10:11):
I think you’ve had that flavor.

Sebastian Naum (10:13):
Guys.

Jenna Grossbart (10:14):
Did we give it to you without

Sebastian Naum (10:16):
<laugh>? This is, that’s us. This is fire, which makes no sense. Cause ice cream and fire one is frozen and one is, you know, that’s just like a really bad, bad joke at this point, but my God, it’s so delicious. Next campaign. What’s that?

Jenna Grossbart (10:30):
What’s our next campaign?

Sebastian Naum (10:32):
There you go. <laugh>. This ice cream was literal fire guys, this is delicious. I freaking love your ice cream. Seriously. And like, so let’s talk about some of those ingredients. It’s got adaptogens, I think. Yes. Unless you just like got out of a yoga class and you’re going into air one for dinner, you probably don’t know what adaptogens are, you know? Yeah. So most people around the country probably don’t know what adaptogens are, so what are they and why is it cool to have ’em in ice cream?

Jenna Grossbart (10:54):
Absolutely. So, um, we actually call them, uh, to be inclusive. We call them mood boosting plants, um, for anyone who doesn’t know what an adaptogen is. Um, but an adaptogen is just a class of herbs that adapt to the climate of your body. So if you’re like super stressed out, it’ll help bring you down. If you’re sluggish, it’ll help bring you up. It kind of just creates, uh, equilibrium in the body and, uh, homeostasis. Um,

Sebastian Naum (11:19):
That’s so crazy that it adapt the

Jenna Grossbart (11:22):
Body, right? Yeah. It’s, yeah. Um, but, uh, it’s been used for, uh, I wanna say centuries, um, from like, even like the Russian military, uh, to, uh, I mean, obviously it’s, you know, huge in, in Chinese, uh, medicine for Yeah. Centuries and centuries. This is what they use to treat.

Sebastian Naum (11:44):
I love that. I love that. And you guys, you talked a little bit, Jenna about, uh, your struggles. You had cancer at one point, right? Camille? You also had cancer at some point? Yes.

Jenna Grossbart (11:52):
I, I did not, not Camille. Oh,

Sebastian Naum (11:53):
Sorry. You did not. Camille did. Okay, Camille. So talk a little bit about that. What was your cancer actually, was it, uh, tied to, to the foods you were having, or do you believe that it was tied to the diets you were having? Is that also what took you on this journey?

Camille Lasker (12:07):
You know, I mean, when you find out and they take it out, they can’t tell you exactly like what the cause is. Um, but I really looked at all of, you know, the things I was doing in my life, the things I was consuming, um, beauty, lifestyle, everything. And I was like, okay, what can I change moving forward? Um, and so that’s really what I focused on. Uh, and that, you know, I cut out sugar right away. Um, some other things in my diet, but that was a, yeah, that was kind of a wake up call.

Sebastian Naum (12:46):
Yeah. Yeah. I can imagine. What’s so what’s the deal with sugar? I mean, why is America so obsessed with sugar? We put sugar in bread. Like what? Like nobody does that. You know what, why am why is America so sugar obsessed and addicted? Do you get, do you guys have any insight on that?

Jenna Grossbart (13:03):
I mean, sugar is hyper palatable. So, uh, processed sugar in consuming processed sugar is I in, is essentially addictive. So, uh, you’ll be buying more. And this is very much a consumer, uh, culture industry. Um, so that’s why, you know, and it’s cheap <laugh>, there’s that. Hmm. Um, so it’s addictive and it’s cheap.

Sebastian Naum (13:30):
Addictive and cheap. Yeah. Yeah. Jenna, what piece of advice would you give to somebody who is struggling with, um, over consumption of sugar or just having a dysfunctional relationship with food?

Jenna Grossbart (13:42):
Yeah. Um,

Sebastian Naum (13:43):
Particularly maybe with sugar, since we’re on that subject.

Jenna Grossbart (13:46):
Sure. Um, well, firstly, I think, uh, something I’ve learned over my own healing journey is around, um, compassion. Compassion. Mm-hmm. <affirmative> for yourself and why, uh, you’re having these compulsive kind of behaviors, um, and compassion for the fact that sugar is addictive. Um, but anything that’s addictive, um, is something bigger that takes you out of the present moment, right? So it’s like the, the, the constant fix, whether it’s food, whether it’s cigarettes, whether it’s, uh, you know, I don’t know, social media, whatever it is, it’s like an uncomfortability with being in the present. Um, and so, um, that’s most people in this life, it’s like very hard to be present and in your body and experiencing what you’re experiencing. So usually it’s something that’s uncomfortable that you wanna escape from. Um, so, uh, I guess my best piece of advice would be to, I mean, if we’re gonna just, you know, dull it down to, to one thing, um, it would be to, uh, get quiet and present and, and, and take some deep breaths. Hmm. Why do I need to, to jump to this thing to fix, to, to heal, to, to numb to whatever it is.

Camille Lasker (15:11):
Yeah. Yeah. And I, I agree completely with that. Like, for me it was always like an emotional,

Camille Lasker (15:41):
Like, whenever I would feel stressed, I’d run for sugar. Um, but we’re lucky there’s so many great alternatives now, um, that, you know, if you wanna find something that’s keto friendly that like, still gives you that pleasure, it’s there.

Sebastian Naum (15:59):
Yeah. It’s so interesting how we all do things constantly to satiate that feeling of discomfort. And, you know, the phone, our phones is by far, I think the biggest addiction that we’ve had in a long time. And, and I mean, I, I notice myself sometimes just like, just tapping the screen. Just Yeah,

Jenna Grossbart (16:18):
You called me out on it,

Sebastian Naum (16:20):
I called you out on it, <laugh>, you’re

Jenna Grossbart (16:23):
Like, social media. I was like, ok,

Sebastian Naum (16:25):
You’re not, that’s our roll. Uh, but really though, it is just like, it’s wild. I mean, I do it all the time and it’s just crazy. It is just, it’s like this discomfort. And I started noticing it that it’s just, so if you start, it’s your body. If you listen to your body, you can just tell you’re actually a little bit more tense. You don’t have to be super tense. You’re a little bit more tense. You’re definitely breathing more shallow. And it’s like, I start noticing that more and more. Like the awareness is everything and it’s just, but it’s so hard for us to, to do it because we’re just caught into these dopamine cycles, right? And it’s just like, as soon as you get outta that discomfort by whether it’s eating sugar or checking your social media or checking a dating app or whatever it is, right. Or texting somebody and it immediately, like you, you’re searching for a little bit of dopamine release. Yeah. You know, so.

Jenna Grossbart (17:12):
Exactly.

Sebastian Naum (17:12):
Yeah. Yeah. Guys, what is, yeah, go ahead, please. Yeah,

Jenna Grossbart (17:16):
I was just gonna say like back to our product, um, something that, uh, is, you know, scientific, but also, you know, uh, speaks to what we’re talking about is our product balances blood sugar. So, you know, those kind of dopamine hits are also connected to like low blood sugar. Yeah. Um, or high blood sugar, or just not being regulated or, um, in any sort of homeostasis, right? So it’s like after a meditation, I’m sure you’re like, you’re not jonesing for anything. Um, there’s that, there’s that moment, there’s that bliss of, of peace and quiet and being in your body, um, that you don’t have, um, uh, when you’re, you know, spiked in that way.

Sebastian Naum (18:00):
Yeah. Yeah. That’s a really, really good point. Yeah, absolutely. So guys, what is Holy Scoop’s mission?

Jenna Grossbart (18:08):
Camille let you answer that.

Camille Lasker (18:09):
Well, it wholly short for holistic. So really the mission with this product was to look at the, you know, at someone holistically and not just talk about physical wellbeing, but also mental wellbeing and the connection between mind and body. And so that’s where, you know, we are taking adaptogens, which have, uh, contribute function of the mine and piecing them with, um, products that, you know, heal you physically or ingredients that are good for you physically as well. Um, and then we had a tagline that was on our pin, our first version of our pint, and it’s just, it was a little cluttered, so we took it off, or no, it’s still on the top. It’s still still <laugh>, it’s still there. It used to be on the rim. It used too

Jenna Grossbart (19:04):
Much bigger. Yeah, yeah, yeah. There, there

Camille Lasker (19:06):
Mindful indulgence. Um, so for us it’s just about, you know, consuming mindfully and not having it be like the response to stress or whatever it is. And just being like, I can have this and I can enjoy it and be present while eating it.

Jenna Grossbart (19:24):
Yes.

Sebastian Naum (19:25):
Yeah. Yeah. I love that. Go ahead Jenna. I

Jenna Grossbart (19:28):
Was gonna say, and then another thing is we don’t talk about, um, while our product is super healthy in all the things, um, checks all the boxes, we don’t talk about calories, um, and we don’t, uh, talk about anything related to guilt-free, um, or anything like that. We don’t wanna bring that language, um, into this experience. Cuz this experience is truly about like, joy, pleasure, mindfulness, presence, um, as opposed to this is the lowest calorie thing that you could have for yourself, even though it is, it is low calorie. But again, we don’t want to, um, engage in that conversation.

Sebastian Naum (20:06):
Yeah. Got it. So essentially through the ingredients and what the product stands for and how it’s created and formulated and what the brand stands for, the idea is to inspire more mindful indulgence, essentially, right? Yeah. To be able to enjoy something beautiful in life mindfully. And that also to inspire other things in life mindfully, essentially.

Jenna Grossbart (20:22):
Yes, exactly. You nailed it.

Sebastian Naum (20:24):
<laugh>. And, uh, for, so for, you know, people listening, um, we had a cat fly through the screen earlier, so we had a little cut, so I can’t remember if we cut this out or not, but you were talking about self-love. Um, Jenna, you were talking about one of the things, um, for somebody struggling with some sort of dysfunctional with the relationship to food, and I think that part may have gotten cut out out. So you were talking Okay, great. <laugh>. So we were talking about self-love and the importance to have compassion and all that stuff with that. And, and this is something that, like I practice all the time because I’m insanely self-critical. And so I’ve, that’s how I’ve learned to have success in my life, is by holding a really high bar and being super self-critical. And then that can become very destructive very easily.

Sebastian Naum (21:09):
Right. And so then I can kind of catch myself on that, right? But to, to that same concept of self love, and this is a bit controversial, but I think that, that there is also, it has gone also to the whole other side where we’re also promoting unhealthiness in many ways, right? So it’s like, you know, obviously if somebody is very, very, very overweight, I’m not saying you should self hate by any means, right? You should not hate yourself for being overweight. Right? But I think that we are, in society, we’re starting to get to the point of just like, just loving even that aspect of the being unhealthiness, I think it’s almost going off a whole different way. I don’t know if you guys have a something to say about that, or you’ve seen that lately.

Jenna Grossbart (21:50):
Yeah, I mean I definitely, this is a conversation that I, uh, have had with some friends who are like health and wellness influencers who are like, why are we promoting this? Right? Um, which I, which I get, I, I I, I get it. I think everything comes down to why, right? So it’s like, um, am I consuming this for because I love myself or am I consuming this cuz I hate myself? Mm-hmm. <affirmative>, um, am I, am I, you know, imbibing this thing because I want connection or am I imbibing this thing because I want to disconnect? Um, and so I don’t think the thing is the problem. I think it’s, it’s our relationship to why. Yeah. Um, that I think is so, so back to what you were saying, um, you know, I guess the example is like, we’re promoting people who are obese and saying love yourself.

Jenna Grossbart (22:48):
Like you should absolutely love yourself, but like, is consuming that twinky an act of loving yourself. Only you can answer that, right? Yeah. Um, it’s a personal choice. Um, and a really brutal question to ask yourself, um, is this action out of my my best interest or, you know, or not? Um, and sometimes that twinki is the best an answer, um, or the best choice. You know, having that so funny, like over Thanksgiving, I, I went somewhere they were, uh, outside of Los Angeles and they were making a pecan pie with like, I think it was like some shortening that I was like, no one in LA would ever make anything out of like soybean shortening or like, with like, you know, food coloring 45 or something. And I was like, oh my God, I am out of Los Angeles. Um, but, um, you know, is this, is this like, uh, in this moment, is this about connection or is this about being hyper rigid and being like, I would never eat that. Um, is that something I would eat all the time? No, it’s not. But is it, is it a moment to connect with the people that I’m with in this moment? It is. And I’m not gonna make a pig stink today over this, um, that I might have years ago.

Sebastian Naum (24:09):
I think that balance is so important. Yeah. Because there’s so many of us that become super hyper obsessed with the health side of it too, right? And at and at what stake, right? So at what stake from a mental standpoint, right? From an emotional standpoint, from maybe learn to connect and enjoy a moment with somebody that you don’t always, you know, consume that thing and then you decide to do it mindfully with an intention of being like, Hey, I’m choosing to do this. I’m gonna enjoy it. I’m not gonna judge myself. Because otherwise, all that self-judgment that you, that you do anyway, that’s, that’s like hurting another part of your body, right? And so Exactly.

Jenna Grossbart (24:42):
Yeah. It’s like, um, if you’re gonna consume it and then be like, oh, why’d I do that? Yeah. And then, and then you’re creating stressors in the body and then you’re actually creating a, a, a worse uh, environment to even process that food anyways, you know? Yeah. It’s better to be like, I love myself, I had a great moment. I enjoyed myself with the people I was with. My body knows what to do with this.

Sebastian Naum (25:04):
Yeah.

Jenna Grossbart (25:05):
And then breathe, you know, and then it doesn’t have to be a regular occurrence.

Sebastian Naum (25:09):
Yeah, yeah, absolutely. But

Jenna Grossbart (25:12):
The, but, but the wellness community, and I’ve, I’ve talked about this at length, like a lot of the wellness community is, is is quite unwell. Um, is, I mean, like the rigidity in the wellness community is to me, not, not wellness. And so, uh,

Sebastian Naum (25:29):
I completely agree. Yeah. Yeah, yeah. I really, really do. Yeah. A lot of the wellness community is completely unwell. I’m gonna quote you on that one. Yeah. Okay. <laugh>,

Camille Lasker (25:42):
We heard it here first.

Jenna Grossbart (25:44):
Heard it here first.

Sebastian Naum (25:46):
So guys, uh, as an owner of a digital marketing agency, um, that also does branding. I love you guys’ brand, everything about it, the look, the feel, but not just like the look and the feel, also the persona. So the way that you guys communicate, communicate, it’s, it’s funny, it’s informational, it’s kind of cheeky. It’s matter of fact. It’s, it’s kind of, and it’s also informative and con and, and conversational. I, I love that you guys did a great job with that. Um, which one of you is, is really behind that sort of side of the brand? Or is it both of you? How does that work for you guys?

Camille Lasker (26:18):
It’s a collaborative effort. Yeah. It has been a journey. If you could see all of the iterations, uh, between packaging and logos and our personality as a brand. Like yeah, we <laugh> we’ve worked with, so, and

Jenna Grossbart (26:36):
It’s been all over the place,

Camille Lasker (26:37):
All over the place. We work with demographic artists, like in an effort to be scrappy. We’re like, like, you know, who can we find on Craigslist? Um, but of course we were not settled until we found like, what spoke to us. Um, and that was this. And the second we saw the first draft of this, we were like, oh, this is it. Done.

Jenna Grossbart (27:00):
Yeah.

Sebastian Naum (27:00):
I love that. That’s awesome.

Jenna Grossbart (27:02):
Yeah. There’s a lot to communicate. So I appreciate, uh, your feedback. That was, that’s the hardest thing I think for us, is we are trying to encapsulate a feeling without being like, we’re encapsulating a feeling. Um, and so our, our girl in the front, like, she’s like a vibe. She’s a mood. Um, or at least we’re, we’re going for that, um, uh, to the language we use to finding our voice, um, has definitely been a, an exploration.

Camille Lasker (27:32):
I love it. Can you capture feeling with illustration was the big question mark for us.

Sebastian Naum (27:37):
Can you capture feeling with illustration? Yeah, that’s, that’s, I love that. And I, you guys said a little earlier that we try not to talk a lot about calories or, or this or that. And so I think it’s, you know, it’s, um, it’s a tough medium point to find, to be able to communicate all the good things you are that you have without being, you know, without overdoing it. But then you also don’t wanna underdo it. That’s a lot of the things sometimes I speak to with, with clients about marketing and sife. Okay. Like, also don’t undersell yourself, right? Mm-hmm. <affirmative> like, you know, if you are all these things. So figure out a way to say it through your brand persona, but, but don’t undersell it either, you know, otherwise you’re selling yourself short. But anyways, I mean, I, I, I love it. So I think you guys are doing an amazing job, so yeah.

Jenna Grossbart (28:19):
Thank you. Well, any criticism, we’ll take it. <laugh>,

Sebastian Naum (28:22):
We’ll go offline on that. You love

Camille Lasker (28:24):
Notes,

Jenna Grossbart (28:25):
<laugh> love notes. What do you think? Be honest.

Sebastian Naum (28:29):
I’ll, I’ll be happy to, I’ll, I’ll be happy to. Um, so guys, both of you obviously love ice cream. You guys love, loved it before, but what are other either dietary or lifestyle changes that you’ve made to have an optimized mind body connection that goes to both of you guys? And I’ll ask each of you.

Jenna Grossbart (28:49):
Do you wanna start? You want me to start?

Camille Lasker (28:50):
Yeah. I, I mean, I think Jenna and I have bonded over <laugh> various ways in which we’ve kind of had to, um, various things that we’ve had to tackle. And I think the mental health piece has been a big one for us, just personally. Um, I’ve had a lot of anxiety my whole life. Um, and so since I was in high school, um, you know, I, I started to get panic attacks in high school and just trying to figure out like what kind of is the root of it here? Um, you know, I’ve been in therapy all these years. I’ve tried medication, have tried meditation, have tried hypnosis. So it’s kind of just exploring like, um, the mental health piece of it. And then physically, you know, I talked about kind of cutting or trying to cut sugar out, um, because sugar feeds disease. And so that’s been a, a big one for me. And then, um, also, I, I just have a lot of digestive issues and so kind of, I, I know what the triggers are. I have what’s called sibo mm-hmm. <affirmative>. Um, so if you look at the fog map diet, I try to follow that as best as possible. Um, as we discuss, no one’s perfect. I try to find some balance in that, you know, if I’m sitting at a meal and there’s a delicious pizza that comes out, so be it. Um, but yeah, that’s kind of what I have done.

Sebastian Naum (30:24):
And has that improved for you? Has that changed Camille, in terms of like the panic attacks and the anxiety? Is that a lot better?

Camille Lasker (30:30):
Yeah, it, it go, it comes in waves. I mean, I don’t, I’ve come to accept like a big piece of the healing for me was like not fearing the panic attacks and like, you know, just sitting there like, I hope it doesn’t come. I hope it doesn’t come. Just knowing that it could come and when it does, I’m not gonna die. I’m okay. People get panic attacks all over so they’ll understand. And just kind of accepting that that’s just a part of who I am. And then also trying to work on, you know, calming myself a

Sebastian Naum (31:02):
Bit. Yeah. Yeah. Absolutely. Yeah, I’ve had panic attacks in my life as well. And it’s just like the fearing, the fear of the fear <laugh> is like the worst thing, you know,

Camille Lasker (31:12):
<laugh> Well, it ends up being a fear of panic attacks that brings on panic attacks, so <laugh>. Totally.

Sebastian Naum (31:16):
Totally. Yeah. Yeah. And I, and I honestly, at least for me, it’s been so difficult to pinpoint where it started, cuz you don’t even know mm-hmm. <affirmative>, I mean, it could just be like a subconscious thing and it could also be tied to your diet and the things you’re doing with your, I mean, there’s just so many factors. It’s like, whew. Right. Yeah. So yeah, it’s, it’s, uh, I think you’ve had a good approach to it.

Camille Lasker (31:33):
Yeah. Well, one thing for me also has been that like, the medication I have to take post, um, thyroid cancer surgery has, it puts me into hyperthyroid state. And so mm-hmm. I’ve had to really, you know, that that speeds my system up. Um, and so when I first went on it, I was having panic attacks left and right. Oh. And oh yeah. I was just like spinning out of control. And so that’s been, cause I have to do that for five years, that’s been like a challenge. Like, um, and I feel at ease now, but it was kind of getting that in line too, and just saying, okay, I’m gonna be a little more sped up and that’s okay.

Sebastian Naum (32:12):
Yeah. Yeah. Well, I’m sorry you’ve had to go through all that and I’m, I’m happy to hear that you’re feeling more at ease with it and you’re in a better place. Yeah. Thank you, Jenna.

Jenna Grossbart (32:22):
Yeah. Um, my, uh, sorry. The what, tell me the question again.

Sebastian Naum (32:29):
If you have other, uh, uh, lifestyle aspects that you’ve, you’ve really implemented in terms of having a good mind and body connection.

Jenna Grossbart (32:37):
Yeah. So I would think, uh, or I would say that the, I mean, the biggest overarching thing for me, and when I talk about the wellness community being unwell, that was me, <laugh>. Um, and, uh, the rigidity, um, uh, relaxing the, the rains, um, and being more flexible has been my biggest healing. Um, so I didn’t, uh, an eating disorder, um, in high school, college, um, that then kind of transitioned into working on wellness and being like, oh, well, all the things I do are wildly accepted here. Um, and a big mask for that. Um, so, uh, really working on, uh, regulating my nervous system because a lot of the, the behaviors are about feeling unsafe. Um, and that comes down to, uh, having an unregulated nervous system. Right? So, um, I too suffered from depression most of my life. Um, anxiety’s a newer thing that I’ve experienced, but, um, throughout my life I have, it’s not, uh, it’s more depression over anxiety, um, and kind of like doing, uh, different body work and in embodiment work, um, to create safety in my body, which used to feel like a very unsafe place to be. Hmm. Um, so, uh, like you said, also, uh, having like deep compassion and empathy for how this has all kind of unraveled, um, and I am a big believer of, I hate using this word, but I don’t have an another word for it, but l like how trauma shows up in your health mm-hmm. <affirmative>, um, that is kind of where it manifests. Yeah. Um, because your, your protective layers only work for so long until your body is outta 10.

Sebastian Naum (34:37):
Yeah. That’s usually, that’s, I, that’s how it’s been for me at least. Like, I see it as like, this is like the universe. We’ll eventually just punch you in the face and it’s like, yo, <laugh>, I’m right here. Like, hello. It’s like shaking you. It’s like, I tried in so many other ways, so now I’m just gonna attack your health because then you’re gonna finally pay attention to it. Pay

Jenna Grossbart (34:53):
Attention to me. Yeah,

Sebastian Naum (34:55):
Exactly. Yeah, yeah, yeah. Absolutely. And

Jenna Grossbart (34:57):
So for a long time as I was suffering from all these hormonal issues, going from doctor to doctor, and nobody was giving me like solutions so intuitively I was like, this is something else, um, that’s manifesting this way. Um, so yeah, that led me to all kinds of things like psychedelics and, uh, breathing and, uh, breathing.

Sebastian Naum (35:22):
Breathing.

Jenna Grossbart (35:24):
Yeah. Wow. Yeah. Yeah. So I’ve gotten a lot of clarity and wisdom through that.

Sebastian Naum (35:30):
Wonderful guys. So you have, with holy scoops, you’re, you’re very purpose driven around your ingredients and everything that you put in there, right? And, and that whole process and what’s going into somebody’s body. Um, in terms from a, you’re both clearly passionate about mental health as well. Yeah. How do you take these sort of, you know, conscious, um, aspects of your product into other areas of your leadership and in your company with your teams? Uh, does that bleed through to your teams and other things you do in your business?

Jenna Grossbart (36:02):
I would say, um, again, beyond, uh, just our product and the ingredients. Um, but more importantly, our messaging, um, is deeply conscious, um, and conscientious to align to some of those principles we talked about before in, in regard or in, in terms of, um, mindfulness and presence and joy and pleasure and, um, all the things that ice cream should be about. So, yeah. Um, and I think while we don’t have a big team, um, anyone that we do work with <laugh>, um, uh, certainly knows that those are the parameters. Um, and, uh, we, we, we only wanna work with people that kind of believe in that mission, um, yeah.

Camille Lasker (36:50):
Yeah. That get us mm-hmm. <affirmative>

Jenna Grossbart (36:52):
That get us. Yeah.

Camille Lasker (36:53):
Yeah.

Sebastian Naum (36:53):
Yeah. And that, that goes for anybody. I mean, that goes for, you know, uh, like you could be like your co-packers and the other, any other partner that you work with. I think it’s really important to, to display that mission and, and have everyone understand it. Go ahead, Camille.

Camille Lasker (37:08):
Yeah. It, it’s funny, our co-packers, or they’re our co-packer, they’re, there’s plenty of people that work there, but they’re always like mushrooms in the product <laugh>, like, we’ll explain. Um, but yeah, we, we have fun with it. We, um, yeah. Anyone we work with, we, we explain it or we see really eye to eye, um, and how we think about things and Yeah.

Sebastian Naum (37:36):
Yeah. I love that guys. As a, um, you know, it’s a big journey to get a C P G brand to get the CPG product right. And get it out there and to road full of struggles. Do you guys find that it was easier or harder as you were raising money to make this happen when you are a purpose-driven brand that’s not necessarily fully focused on profits?

Jenna Grossbart (37:59):
That’s a good question.

Camille Lasker (38:02):
Yeah. I mean, whew. Um, <laugh>, I don’t even know where to start with this. Did I know, or did either of us know what was ahead of us when we started this? No. <laugh>. Um, but I think that’s the beauty of it, that you’re like, you know, oh, I can do all of this, I can tackle it, I’m capable, et cetera, et cetera. And then you realize there’s so many challenges along the way, but, um, thank God we didn’t know before, cuz I’m so happy we did this and, um, I, we didn’t wanna reason to turn away, but, um, we, we, wait. Okay. Going back to the question,

Sebastian Naum (38:39):
<laugh>. Yeah. Essentially what, what I was asking is do you find it that, because there’s, you guys both went through struggles right? Health-wise, that, that led you on this path to meeting each other, to then creating a product that really had a purpose right. In terms,

Camille Lasker (38:54):
Right, right, right.

Sebastian Naum (38:55):
You know, in terms of, uh, uh, the mindset purpose versus

Camille Lasker (38:58):
Profit. Yeah.

Sebastian Naum (38:59):
Uhhuh, <affirmative> and then, yeah. And then essentially, so like, if I go in with a business idea that’s super profits driven, it’s tends to be easier for me to get money for that idea than if I go in it with a mission and a purpose behind the ingredients. And it’s that, but things are changing. So I’m just asking for you guys what that experience was like as you’re raising funds, how important it’s to bring that mission and purpose behind it. Right.

Jenna Grossbart (39:22):
I I will say, um, that we certainly have met with different investors who are like, well, how are you gonna scale it to this? Oh, well, why don’t you change those ingredients to this? And we always are pretty, um, uh, adamant about saying, these are the, the, the, this is the root of our brand. This is the, the, the bedrock of our brand. We’re not willing to compromise on that. Um, and we always say the right investors will, will appear. And we’re, you know, we even disappointed when certain people don’t invest that we’re like, oh, they were the best fit. Um, this is where the spiritual aspect comes into play mm-hmm. <affirmative> that we always kind of go back to. They weren’t the right fit for us, or they’re not the right fit for now. And we have to believe in trust in that. Um, so as we stay, um, committed to our mission and our, um, and our beliefs, um, we’ll only attract people who are kind of on that vibrational level.

Camille Lasker (40:21):
Hmm. But also I think that, you know, there’s money where there’s demand. And so for us, we’ve seen firsthand and you know, we’ve, we’ve read all of the reports and studies that, you know, pe there’s a market for this product. Um, yeah. There, there’s demand for, you know, a, a plant-based or dairy free, um, low sugar, keto friendly product if it tastes great. And I think, you know, the health the better for you. Space is only climbing. Um, and so I really think that there is a lot of potential for profit. I mean, of course it takes scale and we’re a year out, so it takes time. But, um, I never thought that this wouldn’t be, you know, a profitable business or I wouldn’t have, I don’t think either of us Yeah. Would’ve started it.

Sebastian Naum (41:26):
Yeah. I think, uh, traditionally we’ve had profit and purpose very separate. It was very much, you know, if you’ve got purpose, it’s like sort of like donating and it’s sacrificed and it’s suffering. You know, it’s like this sort of idea of like, you have to be like a Mother Teresa that lives like a life of Totally. You know what I mean? Just, and that’s not the case anymore. And, you know, you can have them both together. And the more profits you can have on a company, the more you can scale a a good company, the more you can scale that good. So in this case, if it’s promoting that, that essential, that mindful indulgence, the more you can, you know, get people to indulge mindfully with, with grad ingredients. And you can’t do that if you don’t scale or if you don’t have profits. Yeah. You know, so, so, so Go ahead, Camille.

Camille Lasker (42:11):
Yeah, no, I agree.

Sebastian Naum (42:15):
<laugh>.

Camille Lasker (42:16):
I think that they can coexist. Um, and I think that, you know, we’re able to stick to our mission and also figure out a way to be attractive to investors. Um, and it’s just finding the right investor who believes in us and what we can build here.

Sebastian Naum (42:34):
Absolutely. Absolutely. Guys, what has been your proudest moment of this journey so far?

Speaker 4 (42:43):
Hmm. Huh.

Camille Lasker (42:47):
One moment. One moment. What would it be? Jenna?

Jenna Grossbart (42:53):
I feel like, uh, oh, this is the one. I think this is the one for me. Um, I, I imagine it’s the same for you, <laugh>, um, <laugh>, when Gwyneth Paltrow posted our product, not only one time, but two times, um, without any Yeah. You know, push

Camille Lasker (43:17):
<laugh>

Speaker 4 (43:18):
Nothing.

Jenna Grossbart (43:19):
Yeah. That was like a huge, oh my God, I’m freaking out moment.

Sebastian Naum (43:23):
Yeah. That’s amazing.

Camille Lasker (43:25):
Freaking out. And I think <laugh> a big one. You know, and this is actually really funny. Um, we, it was way back when. What do you, what am I gonna say?

Jenna Grossbart (43:39):
I, I know what I’m gonna say that.

Camille Lasker (43:41):
Ok. Ok. Let’s see. Let’s see if, you know, um, it was way back when, and we didn’t even have our packaging yet, and there was one restaurant chain that was like, let’s

Jenna Grossbart (43:54):
Do, oh, I did

Camille Lasker (43:55):
<laugh>. And I think it was the first moment for me that I was like, oh, this is real. And I, like, I got emotional and I,

Jenna Grossbart (44:04):
Oh my God. That’s right. I remember you crying, <laugh>.

Camille Lasker (44:07):
And it didn’t even end up happening. It wouldn’t have like, I don’t know if it was like blown our business up, but it was the first moment that I was like, oh my God, I think this can be real. Um, and that was an awesome feeling. And then the rest, everything’s just like flown by. Time has flown, but there are a lot of moments that, and we talked about this, try to like, enjoy the moment and enjoy the success, the daily success, um, or whatever it is.

Sebastian Naum (44:37):
Those are such great moments As an entrepreneur myself too. I, I know what you’re talking about exactly about like when for the first time you’re like, oh, this is real. Like, yeah, there’s the demand for this. Like, whatever I am giving or, you know, producing or putting out there has enough value that people want to consume it and pay me for it or whatever. And it’s just like, it’s so fun, <laugh>, it’s such a fun feeling. And, and yeah. And I know it’s like super cheesy and everybody’s like, it’s just been around forever to say it, and you have to enjoy the journey and the process and all that. But it’s so true because if you don’t, like I’ve, I’ve gotten addicted to the sort of achievement and hitting a bar, and then once you hit that, like, it’s not even that exciting. And then you have another one, and then you have another one, right? There’s always another one and mm-hmm. <affirmative>. So I’ve operated under that mentality for a long time. And then you’ll just never enjoy yourself. So you have to really enjoy that process. And it’s easier said than done, but, um, it’s actually pretty difficult actually. But it, but that’s like the key, but that’s the key and that’s the key to presence and having, and being present in each and every moment, and just knowing that you’re exactly where you’re supposed to be at that moment. And that’s part of the journey. Um, so yeah. Yeah.

Camille Lasker (45:44):
Really true.

Sebastian Naum (45:45):
Yeah. All right guys, so I’m gonna ask each of you, uh, oh first, uh, where do we find this magical, delicious ice cream and what’s next for holy scoops? What, what’s like the next, uh, you know, big thing for you guys and where do we get it?

Jenna Grossbart (45:58):
Yeah, so we’re sold, um, in all the Aon locations, we are at all the Sprouts nationwide. Um,

Sebastian Naum (46:06):
All the Sprouts. Nice. Yeah.

Jenna Grossbart (46:08):
Yeah. Um, we sell at Mother’s Market. We sell at Farm Shop. Oh, look at you. I’m digging right in. I love it. Um, we sell at, uh, besties Vegan. We sell at, uh, uh, Camille, what am I blanking

Camille Lasker (46:22):
Of? Independence all over. But we have, if you go to our location map on our website, you can Nice. Type in your address and see where you can find Holistics next day near you.

Sebastian Naum (46:34):
Love that. Love that, guys. So I’ll ask each of you as we head out here, what are two traits that a conscious leader must embody today in your opinion?

Jenna Grossbart (46:45):
Hmm. Um, I think for me, uh, that is, uh, I don’t know if these are separate, like empathy and compassion, um, have been like really just important values in my life, um, that I feel make, uh, a conscious leader, um, empathy for yourself and others and your team and everyone that you work with. And similarly, compassion for where they’re at as well.

Camille Lasker (47:20):
Yeah, I think that’s good. Um, yeah, I, I honestly like, just really staying present for me, <laugh>. Um, it’s a big challenge. And that’s, yeah, that’s something that I try to achieve or I want to achieve.

Sebastian Naum (47:44):
Love that guys. Well, you’re both definitely very much so conscious leaders, and I love everything you guys are doing with holy scoops. And I, I wish you all the best. I love how much passion there is behind the ingredients in it being a mindful product for mindful indulgence, and I love that. So you guys keep doing you. And, uh, thank you so much for being on with me today.