I had a magical guest on the show today. Outlyer Entertainment founder Emmanuel Kelly. EK is a well-known pop artist who has collaborated with Chris Martin from Coldplay multiple times and has become a sensation to many.
Emmanuel was found in Iraq as a baby, half dead inside of a box. This was an area in Iraq with severe chemical warfare and he born with underdeveloped limbs.
EK became a media sensation after his Australian “X-Factor” audition singing “Imagine” went viral. He captured and inspired millions of people with that particular performance getting over 500 million views online.
Not only has EK performed with Coldplay, but he has also opened up for Snoop, performed with David Foster, and has a record out now with the legendary Paul Oakenfold called “Never Alone.”
Through Outlyer entertainment, his passion is to drive greater inclusivity and accessibility in the film, TV, and music industries and to end all stigmas around people that are differently abled.
Guys, Emmanuel is freaking hilarious; he has endless energy and immense passion that just bleeds through the microphone and infects you in a powerful way. I guarantee you are going to love this interview.
I want to give a special thank you and shout out to the sponsor of today’s show, Conscious Capitalism Los Angeles, whose aim is to Connect, Inspire and Cultivate Conscious Business Leaders and is a key piece of a larger-scale worldwide conscious capitalism movement.
Fam, if you get value from the show, please share it with a friend, tag me on social and definitely subscribe.
I appreciate you spending your time with us. Enjoy the show!
LISTEN to this pod right here by clicking play or choose your favorite listening platform below. You can also WATCH the video podcast below that! Check out the show notes at the bottom to get more details about the contents of this episode. Enjoy!
Show notes as a general guide below. Somewhat in order and not written in perfect grammar because we want you to actually listen to the show!
- Emmanuel’s last oh shit moment
- Emmanuel shares his life story
- 6 surgeries.
- The biggest struggle Emmanuel has gone through
- Do you remember a specific piece of advice or maybe just a concept shift that you received in life that has really changed your outlook on life?
- When Emmanuel discovered his talent and he talks about his first fan
- Emmanuel’s Australian X Factor experience
- Emmanuel’s tours with Coldplay and Snoop Dogg
- When was the first time you felt like “I made it, this is what I dreamed about.” ?
- The inspiration behind the song “Never Alone”
- Emmanuel talks about his brother and his experience at the Paralympics
- Emmanuel shares his visionwith Outlyer entertainment
- Emmanuel talks about his dream goal
- Emmanuel’s tips for somebody who is differently abled and is struggling
- Emmanuel shares his top two traits for a conscious leader to embody.
Check out theoutlyergroup.com
Connect with Emmanuel on Linkedin!
Connect with Emmanuel Kelly on Instagram
Connect with Sebastian on Instagram
Below is a transcript of the video podcast created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video or click on your favorite audio Podcast platform above! Enjoy!
Sebastian Naum:
What up fam I had a magical guest on the show today. Outlier entertainment, founder, Emmanuel Kelly EK is a well known pop artist who has collaborated with Chris Martin from Coldplay multiple times, and has become a sensation to many Emmanuel was found in Iraq as a baby half dead inside of a box. This was an area in Iraq with severe chemical warfare. He was born with underdeveloped limbs. EK became a media sensation after his Australian X-Factor audition. Singing imagine went viral. He captured and inspired millions of people with that particular performance, getting over 500 million views online, not only has EK performed with Coldplay, but he’s also opened up for Snoop performed with David Foster and has a record out now with the legendary Paul OAL called never alone through outlier entertainment. His passion is to drive greater inclusivity and accessibility in the film, TV and music industries to end all stigmas around people that are differently.
Sebastian Naum:
Abled guys, Emmanuel is freaking hilarious. First of all, he has endless energy and immense passion that just bleeds through the microphone and infects you in a powerful way. I guarantee you’re gonna love this interview. I wanna give a special thank you and shout out to the sponsor today’s show conscious capitalism, Los Angeles, whose aim is to connect, inspire, and cultivate conscious business leaders, and is a key piece of a larger scale worldwide conscious capitalism movement. FAMM if you get value from the show, please share it with a homie. Tag me on social and definitely subscribe. I appreciate you spending time with us. Enjoy the show. Manuel. Welcome to the show, brother.
Emmanuel Kelly:
Thank you, Mike. Thank you. Appreciate it.
Sebastian Naum:
Ah, so good to have you, man. So good to have you dude. Manuel. You’re so handsome to, I can see it now. Good thing. We’re doing a video podcast so people could see
Emmanuel Kelly:
It. We have to, we have to <laugh> I was gonna, I was gonna, I was gonna pull out the, uh, the, the, the, the, uh, the blue steel, but then I thought, no, I don’t wanna make you look bad. So <laugh>,
Sebastian Naum:
Uh, Emmanuel. I always start my shows by Asma. Guess when was your last, oh, moment. Whatever comes to mind
Emmanuel Kelly:
Is my last, oh, moment. When I saw your face and thought, holy crap, this guy could potentially be better looking than me than I look in the, in the mirror thought actually not, not like that. Would’ve been my oh, moment. No, no, look seriously. My last, oh, moment was today. Actually, to be honest, don’t take this the wrong way, mate, but, uh, I’m, uh, I I’ve just moved over to London. So I’m between London, us and OS, and, and we’re moving out today at to, because I I’ve gotta find a, I’ve gotta actually find an office right. For, for, for our company and, and a production office for, for, for, for our movie. Um, but I also want that office to be like a living space so I can live there. So I don’t have to bloody, you know, go back and forth and London’s not very accessible.
Emmanuel Kelly:
So I mean, physically, you know, like they’ve got elevators, that’s good, but you don’t wanna be, you wanna try and minimize the amount of walking that you do if you can, but it’s also the easiest. But if you, you know, if you got one leg or whatnot, it is, or you know, all that sort of stuff, then you wanna limit it. So today we’re looking at places we’re sending about six, you know, 6,000 emails out I’m making three or four or phone calls and then suddenly about 10, 20 minutes ago. Yeah. 20 minutes ago, I see a reminder Emmanuel on conscious. That’s all it said. I’m like, oh, I have an interview right now. And I’m like, crap. I haven’t showered. I’ve brushed my at least, but I haven’t showered. I haven’t done my hair. I’m like, ah,
Sebastian Naum:
You’ve got the best, oh, moments. I’ve heard. First of all, thank you for the compliment earlier. I had never heard of no like that. Secondly, the, oh, for being on the show, man, that’s
Emmanuel Kelly:
Like, oh, I’m gonna be on the show. I’m gonna, I’m gonna clean up. So I’m still UN showered on this chat, just like, but, but, but listen, my man smell is pretty nice. Anyway. It’s like roses and, you know? So it’s all good. So if anyone wonders, do, does he stink right now? I promise you, you know, there is this saying that my mom had, when I was a kid, she said, um, girls are made from, from, from, uh, honey, no boys are made from P um, snakes and tails and puppy dogs’ tails and girls are made from sugar and spice with all things. Nice. So lads in this moment, I am a sugar and spice smelling, man. So that’s my moment.
Sebastian Naum:
I love it, man. Well, you smell delicious. I can smell it through the, uh, through the Innerwebs.
Emmanuel Kelly:
It’s great. It’s it’s
Sebastian Naum:
The,
Emmanuel Kelly:
It’s the UK aroma. Just,
Sebastian Naum:
I love it, UK brother, man. You have an incredibly inspiring story, man. And uh, you know, for starters, you were born in, I mean, you were found in, in a shoebox in Iraq. Yeah. And there was chemical warfare around the area which, uh, affected the, the way your limbs grew. And so, uh, tell us a little bit about that.
Emmanuel Kelly:
Yeah. So I I’m originally from Iraq, I was found in a, in a box, on a battlefield in Iraq by some soldiers who were, um, yeah. Who were supposedly shooting at each other. I mean, this is the supposed story, right? Um, it’s a great story. So I’ll claim it <laugh>. But, uh, I was supposedly found in a, in a box, on a battlefield in Iraq by some soldiers, they heard a baby cry, they went towards it. They found me, they thought, wow, what a bloody jaw line? Uh, we can cut some cheese with this guy’s jaw line. Um, no, they didn’t think that, but, uh, no, they did. They did see me. They took me to an orphanage. I was then raised there for the next seven years where I saw some of the worst of humankind executions gunshots, the whole package every day kind of wondering whether I was gonna live or die. Right. That was kind of my life.
Sebastian Naum:
Wow.
Emmanuel Kelly:
So excuse me. Long story short, I eventually came out to Australia, uh, was bought out by, by this incredible woman. Humanitarian were a Kelly. Who’s worked with like mother Thereza and run her projects. And excuse me, um, worked with mother Thereza, you know, ran crack addicted aids orphanages in, in, in, in, uh, in, in like Bosnia and, and all these different and Romania and ran, created railway carriage, you know, housings for, for, for people during the ethnic cleansings. I mean, this woman is like literally a fricking Saint today’s version of her Saint she’s she’s the mother Teresa of today, in my opinion. And so anyway, she, she had heard about my brother and I, not biological, but I always say the only thing thicker than blood is love. See, only thing that brings us together. It’s the only thing that tears us apart. The only thing that, you know, that, that, that, um, that, uh, that also starts wars.
Emmanuel Kelly:
And once in a while, it might be the only thing that, you know, money can buy if you’ve got enough of it. Um, no, but, uh, but who knows? Um, but, uh, on a serious night though, she, um, she’s extraordinary. She, she brings us out to, um, to Australia where I was then, where I had a bunch of surgeries. I learned how to walk for the first time I learned how to use a knife and fork. I learned how to, you know, hold a cup like this. I learned all the basic things that we kind of take for granted. Um, and then eventually I went on a TV show, which we’ll talk more about I’m sure, but X factor and, you know, then, uh, hundreds of millions of views later, I’m in the us pursuing music and experiencing a bunch of crap over there, but pursuing music
Sebastian Naum:
We’ll, we’ll get, we’ll get to all that good stuff. So, uh, Manuel, you had, uh, that, that’s an incredible story, man. And what an angel of, of a mother, um, that you have, uh, you know, the love of a mother is like no other, I very, also fortunate to have an incredible mother that, and just has poured so much love into my, my life. And, uh, a lot of people don’t have that, you know, fortune. So, um, within the dis fortune, you had an incredible fortune too, which is a beautiful thing, right? Yeah. Uh, and, and, um, so you had, you had six surgeries that believe, right? Like outside of, you know, maybe the surgery, what do you think is the biggest struggle you’ve faced in your life? Um, period, if you just think of one thing, was it one of those surgeries? Was it trying to learn how to use, you know, your hand? Was it, um, you cuz you don’t remember obviously the beginning, um,
Emmanuel Kelly:
Funny enough, my biggest struggle wasn’t actually physical was mental. So my biggest struggle was, was learning how to embrace myself and learn how to just love myself, regardless of the way I looked physically, you know, from a hand perspective, it’s challenging, man, you live in a world where, you know, people who are different that look different physically who can do everything. I mean, crap, I can do handstand pushups. I can have sex, I can hold a microphone. I can. And, and, and believe me, you know, I pretty good at all of it. You know? So pushups
Sebastian Naum:
Push up sex and a microphone. That’s pretty great.
Emmanuel Kelly:
Better than that, you know, forget food that’s right. No, but I can, you know, and, and, and, and I’m pretty good at it. You know, I’m not bad at least, you know, the girls I’ve been with have told me I’m not bad. And, and the dudes I work out with tell me, I’m, I’m pretty good at it. So I must be doing something right. And, and that’s right. And from the singing world, you know, the people that I sing with are telling me I’m alright at it. So, you know, but that’s the thing. I can do everything. There’s nothing literally that limits myself. But the word disabled means, you know, you’re limited by your ability to live your day to day life. I’m not limited by any means the world has created limitations due to in accessibility and things like that. But if we redesign the way it looks, then, you know, no, one’s gonna, no, one’s gonna have a problem, man. If you broke your leg today, you’re gonna feel insecure like crazy, you know? Cause you can’t get somewhere. You’re gonna feel pH whatever it is. Right. So for me, it was genuinely this, this mindset of, um, being, when people looked at me, they saw a person who’s struggling, right. They saw a person who doesn’t have anything and, and is limited and should just be, you know, poor mean they saw sympathy and they saw an element of disregard. Right. They kind of, they kind of just disregarded me or, or discarded me. Right.
Emmanuel Kelly:
You,
Sebastian Naum:
You felt that you remember that growing up, you remember that you, you felt that pity or whatever it was from people, you just that’s a good well
Emmanuel Kelly:
From my mom, never obviously, because she’s extraordinary. And from my immediate family, no, but everyone else, you, you would always feel that. But especially when you, I was a teenager, man, that was, I felt that way. There was no tomorrow all the time, I felt that this, this whole feeling of disregard and, and for me, that was tough, you know? So I had to kind of, I had to kind of learn how to embrace that and move on from that and build something else build. So was
Sebastian Naum:
There K was there a specific piece? Yeah. So, okay. So maybe that’s what the answer to this question is, but I was gonna say, is there a specific piece of advice or a concept shift that you had in life that changed your outlook? That really helped. That really changed the way you see the world.
Emmanuel Kelly:
Yeah. There, there, there was, there was, I, I was so I’d come out to the us, obviously we haven’t really gotten into this part yet, but I’d come out to the us and I’d started. I’d started. I’d started. Yeah. So I’d start. I was signed to the Bruno Mars camp at the time and oh, no, it was it’s actually, before this, I had, I had performed, I had met a bunch of record labels, so things were growing, great. Everything was happening. I was touring, but I’d gone up to meet a bunch of record label execs and they all kept telling me I’ll never make it. I’ll never make it. I’ll never make it. And it was never because I couldn’t sing. It was always because of the way I looked
Sebastian Naum:
That.
Emmanuel Kelly:
Yeah. Yeah, absolutely. It was nuts, man. Like, man, I was, I was, I was in a, I was once in a, um, in a, I was once in a I, um, what was the, I, I, uh, what was the label called EMI? That’s the one I was once in EMI Sony’s office in New York and I meet this dude. Good dude. Awesome. Life’s great. And he says to me, he says to me, Emmanuel, um, have you thought of, you know, these songs are fantastic, you’ve done a really good job fact that Chris Martin is behind it. And this was after the Chris Martin stuff. So before that, it got way worse, but the fact that it on this, the Mo like more recently, this is more recent, you know, these are more recent stuff. This is like 20 18, 20, 20, 20. Yeah. 20 17, 20 18 <laugh> and he looks at me and he goes, look, these are great.
Emmanuel Kelly:
You’ve done really, really good job. Chris is awesome for helping you produce a couple of these songs, blah, blah, blah, Chris Martin had produced or co produced a couple of songs, you know, kind of more executive produced or a arted or like mentored me through it. And, um, and they go, but you know, we don’t think you should be singing them because you know, the way you look, isn’t really ideal for the music industry and I, what, what does that mean? And they go, well, physically, you know, we’re not sure if this will fit within the industry. We think you should be more focused as a speaker than a musician or an artist. And I’m thinking to myself, I don’t know. Can we swear on this? Yeah. Yeah. So I’m thinking to myself in my head, well, you, you all white bastard, like that’s, what’s running in my head, right?
Emmanuel Kelly:
But I didn’t say it because this, this feeling inside of me just went straight to thing for a second, man. This is an older white gentleman has been in the industry for years. He’s been, he’s seen the industry as is and, and developed the way it has. He was in the industry before even African Americans were making real impact and urban music was making massive impact. So he’d been in it for a long bloody time. And my mom taught me this thing and she said, Emmanuel people in this world are all products of the environment that they are raised in mm-hmm <affirmative>. So in my head, straight away, I thought, wow, hang on this guy. You’re not a bad guy. So he is not an old white
Sebastian Naum:
Bar. Hey guys, I just wanna remind you that you could get more content like this@sebastiannam.com. That’s Sebastian AU, m.com. And you can also get a ton of other marketing resources from myself and my agencies ranging from SEO to social media, influencer, marketing, branding, animation, web development, and more again, that’s Sebastian nom.com. Thank you. And enjoy the rest of the show.
Emmanuel Kelly:
It right. He’s just a guy who is innocently ignorant because he is been a product of the environment he’s been raised in. Therefore he’s been raised and taught due to the content that’s been on screens due to the music that’s been produced due to artists going into this space. He’s been, he’s seen an industry that’s been very male and white dominated. I mean, still to today in music, we’re seeing misogynistic lyrics that have been written like there’s no of mind. I mean, you’ve got women doing it in the music industry who are rappers or whatever it is, and pop artists, and we’re all doing it. We’re all culprits, right? How are I even at some stage probably wrote a lyric that was slightly misogynistic because I was even a product of the environment I was raising. Cause I was listening to the nineties pop or nineties, whatnot.
Emmanuel Kelly:
So even then, and until we shift our perception ever gonna change until we shift other people’s perception as well nothing’s ever gonna change. So in this moment though, that was probably the toughest because I’d already faced sitting in front of Sony, sitting in front of ICM agency, which is a talent agency sitting in front of CAA, sitting in front of a William Morris, sitting in front of all these different companies. And yeah, I’m calling them all out right now and thinking to myself, where’s your differently abled African artist, where’s your, you know, white, African Arab, you know, fricking Asian mixed artist. That’s got all the races. Who’s L G BT Q plus, and all the other bloody alphabets that are in that, right? Where are they? Right? Where are they? And I’m thinking to myself. And so this whole, this whole kind of battle happened in this moment.
Emmanuel Kelly:
And it was these moments though that helped me kind of shape it drove me down a really super dark path. I got depressed because I kept hearing the negatives, right? And so it just kept coming down. I kept falling, falling, falling. And then one day I crashed bottom I’m homeless. I have no money. I’ve by the way, made millions of dollars in the fir you know, and made crazy amounts of money at the start of XFactor. At the end of X factor two were done all that. Then suddenly three years later, four years later, because of all this, these words of, of, of, of disempowerment music is a, music’s supposed to be empowering. Man, pop artists. Our job is to empower is to inspire a singers, man, that’s that’s, that’s, that’s the, right? That’s the dream. As Barney Stinson on our met, your mother says, that’s the dream.
Emmanuel Kelly:
And it is, is to inspire. That’s what music is for. But I getting all this negative attention and I get the business. I get how business is business, but business is supposed to empower as well to raise economic status, to raise a country’s economic status, to raise and create more valued members of society to, you know, drive more finance. Isn’t it logical that the more success in business, the more success in all facets of business that individuals have in that country, the higher the economic living and the high, the higher, the, the disposable income is in that country. The higher, the economic status is, is in the, in that country. The higher value there is to that country that you think, right, that’s the logic. And it is logic. It’s breach. Some reason we have this mentality that we have to bring people down and we don’t, but I was brought right down homeless, nothing complete.
Emmanuel Kelly:
Self-loathing sleeping with a girl, every, you know, night was drugs, was doing drugs. And I tried everything from heroin to, to, to freaking crystal meth, to whatever it was. I, I tried it. I did it, um, to I WASK even right. Never mix Coke, acid and marijuana. Just a suggestion. <laugh> not, not a smart suggestion lads, but you know, I’m, I’m in a bad place and I’m gone. I hate my life. I hate myself. Most of all. And I’m looking at Damira one day and I, I, I did not recognize the person. I saw the guy in Iraq, the Kennedy Iraq was the happy go. Lucky, hopeful individual. What kept me going every day was hope. It was the hope that just flowed through my veins. And I, I didn’t, I didn’t have that anymore. It was gone. It was finished. And I felt ashamed that this is the boy that my mom who took me, plucked me out of an orphanage out of a war zone has raised.
Emmanuel Kelly:
I felt ashamed that this is what I’ve become. Mm. And for weeks, man, for months, I was ashamed. Thank God. I was only homeless for about two weeks, three weeks until a mate of mine gave me his couch. And I’ll forever be grateful for, for him, a good, a good Jewish dude out in LA. Um, and I, you know, we we’re chatting away and, and I, you know, I just, I hated it. So I looked at a mirror one day. And in that moment I asked myself what happened to the boy who had balls, what happened to the boy who had confidence? And I punched the mirror as hard as I could. And the next day, my mate, thank goodness, um, had bought in a new mirror and he just whispers to me. He is like, you are lucky. I’m a rich Jew man, because you know, you just broke my bloody mirror.
Emmanuel Kelly:
That’s like $2,000. And I’m like, oh. So that was my first LA oh, ship moment. Um, wow. And yeah, and then when I looked at that new, when I looked at myself in that mirror, I saw a new me for a second. I kind of saw at, at, and not a new me, but an inch of the old me that night, I was scrolling through Instagram, still not in a great place. I see this really powerful quote. And this was the moment I said, right, I’m gonna change. Mm. I saw this quote and it said, it’s none of my business, what anyone thinks of me. Mm. That just says, it’s none of your business, what anyone thinks of you, it’s only your business. And I finished it. It’s only your business. What any, what, what you think of yourself. So I kept asking myself for a good month.
Emmanuel Kelly:
What do you think of you? What do you think of you? What do you think of you? And eventually one day I just said, I love me. And from that day onwards, I just kept saying it until the day I actually started to believe it. And now, man, I look at myself in the mirror and I say, I don’t have to have a shower. And I still love me. Um, so, you know, I think it’s, it’s one of those things where you just kind of, there was this self confidence that started growing. And then I, you know, I said, I’m gonna sign to a label. I’m gonna do all this. I’m gonna get all these things done by the end of, by the end of the year. And this was the end of 20, this was like 2017. So it was the end of 2017 or mid 2017.
Emmanuel Kelly:
By the end of 2017, I was signed to the Bruno Mars camp. Didn’t last for long, but I was signed to the Bruno Mars camp. I performed with Coplay, sorry, by the end of 2016, I’d signed a Coplay Coplay, sorry, I’d signed a Bruno Mars’s camp. I performed with Coldplay start of 2017. And by the end of 2017, I was not homeless. I had my own place and I started building and that in 20 was when I reapproached labels. And I said, yeah, what’s going on? And it happened again. And they kept bringing wow. But it also inspired me to do what I’m also doing now. So, you know, everything happens for a reason as well sometimes.
Sebastian Naum:
Okay, man, that’s I, well, first of all, I wasn’t the, the story that you just told me, I mean, it’s epic. Um, because it really, it, it stemmed out of just one thing that I asked you, which was, what did you have a concept shift or something that happened at one point in your life that really changed really affected you. Then you, you went into this story about this, the, the, that first, you know, older, white man that, you know, that basically rejected you. The first thing I wanna acknowledge there is that you, you actually had this power inside of you that didn’t, you know, tell him to off. Right? You, you essentially had this sort of, um, you forgave him for who he was in a way, right? You, you, you saw that you remembered that old piece of advice from your mom. Everybody’s a product that, you know, their reality of their experiences of their life. You let it go. Yeah. But then you still went into this deep, dark depression, all these things that had happened that allowed you to then find yourself in that mirror moment. Well, I
Emmanuel Kelly:
Think, I think because I went through that dark moment that me stopping myself and, and essentially saying, okay, everyone is and forgiving him. I don’t think I truly forgave him. I think it was more like, Hey, mom taught you this. So just go with it. Right. I think I had to go through that dark moment in order to realize, well, hang on a minute. Do I actually forgive this person? And when I was out of that dark moment, and I think the reason I was able to truly get out of that dark moment is because I started to forgive everybody. Right. Because the reality is there is nothing to forgive when the person is not intentionally, it’s a sub subconsciously. There is a part of them that doesn’t know any better. Right. So therefore there’s nothing to forgive. It’s like telling a child not to do something naughty.
Emmanuel Kelly:
Well, how’s the, how are you supposed to, how are you supposed to say that the child is a bad child when this is the first time that the child is realizing what’s right or wrong? Does that make sense? Yeah. In many ways, I think people who are racist, people are discriminatory in some way, shape or form. They’re not, they’re like those children, they don’t know any better in many ways. And, and yes, you could say, oh, we are talking about it. Oh, we’re saying things and yeah, we’re stopping putting laws in place, but that’s not teaching. That’s just making somebody that says that it’s like SA that’s making somebody that doesn’t know any better. And when you tell them, no, what do you think they’re gonna do? They’re just gonna want to do it again because you’re not teaching them why they shouldn’t do it.
Emmanuel Kelly:
You’re just saying they shouldn’t do it. There’s no empathy that surrounds it. Right. So I realize that during my dark period, and that was why I think I was able to get out of it was cause I realized that because then when it happened again, instead of me getting annoyed, I mean, I got off a phone call just last year with a massive record label and right at right during the, the, the black lives matter movement. I’m not gonna say who the label is because I don’t want, that’s not right. But what I will say is the label owner and exec, I said to him, listen, I got an album. I’m trying to find a home Coldplay. Chris Martin is the producer. You know, we’ve got some great producers around it as well. That’s done remixes and things like apple Oak falls. So on so forth, we got a couple urban tracks, but predominantly it’s a very unique album.
Emmanuel Kelly:
It’s like Coldplay had a child with, if it was possible to, with John legend, imagine dragons and you know, and, and, and, and, and, um, and Andy grammar, right? They’re like, oh, that’s some serious mixture going on there. So yeah. Imagine that the child that comes out of that, that’s my music. I said, love it. They’re like, that, that sounds really cool. I sense it to them. They’re like, this is really cool. This is vibe. We like it’s fresh. Blah, blah, blah. The next comment though, was I said, all right, sweet. So what do you know? What’s the deal look like? They’re like this, Manuel, we’re trying to be incredibly inclusive. I’m trying to do my American accent. We’re trying to be incredibly inclusive. And we’re only signing black, urban artists. Sorry, say that again. He goes, yeah, we’re trying to be super inclusive and divers.
Emmanuel Kelly:
So we’re only signing black, urban artists. <laugh> I’m like, let me ask you a question. Are those black, urban artists, are they, um, L G differently abled, middle Eastern and Latino mixed with a little white while, you know, they’re just a, a mutt of different cultures, but predominantly black. I mean, and they’re differently abled down LGBTQ and X plus. And he goes, and he goes, well, no, I go, then am I missing something? Cause that doesn’t sound like inclusive right there, man. That just sounds like a different kind of, you know, discrimination. And so, you know, obviously he’s like, oh yeah, no, yeah. I guess you’re right. Well look, let me talk to the team. Obviously. I never heard back from him, but the point remains is there. It’s just, it’s an ignorant thing. It’s ignorance. Yeah. I can’t get RIE. I, I honestly, right. I’m glad that in many ways, I’m actually glad some ways that the world is like that because you know what, there’s room for growth. Now. We’ve always got room for growth, lot
Sebastian Naum:
Room for growth
Emmanuel Kelly:
For, for people to be able to come out and, and, and, and, and, and create inspiration and power within that, within these markets. And, you know, so that’s the exciting, it’s a very exciting time. I think in the entertainment, it’s a very exciting time in my journey, but I’m glad, but it is, it’s even recent, but I forget, I didn’t even think about it, you know? And it’s because of that dark moment.
Sebastian Naum:
man, that’s powerful UK. Uh let’s. I wanna take you back to that. Excuse me, to that, uh, X factor moment. That’s essentially, when you became Australia’s XFactor sensation, you had over 500 million views. Uh, you sang imagine, which I love, uh, what was that experience like when all of that, all of a sudden, you kind of started manifesting into this like sudden fame, excitement, success, like, what does that rush feel like,
Emmanuel Kelly:
Dude, it’s awesome. It really is. It’s freaking amazing. I mean,
Emmanuel Kelly:
Imagine, imagine you’re a child and you’re going to Disneyland for, well, I suppose I would be like this when I go to Disneyland as an adult. So probably is bad example, but imagine all your dreams coming true in one, go simultaneously, all your dreams being snatched away in one, go now, imagine the feelings you’re gonna get through that. That was the experience of XFactor. It was truly remarkably incredible. But at the same time, it was one of the most difficult experiences I’ve ever had. And it’s not because the producers or whatever, it’s the pressure. It’s the fact that you are stepping on a stage, singing in front of millions of people and expected to do two things, succeed or fail either way, the show wins, but you may not win. So it’s this battle where it’s like playing. I don’t know. Have you ever played poker?
Emmanuel Kelly:
Yeah. All right. You going to poker? You’re playing a poker in Vegas. You’re sitting down. You’ve got the, you’ve got, you’ve got the, the, the full house, right? You’ve got a full house or four of a kind, right? Second highest card in poker. Couldn’t have a higher card. Well, there’s only one card, right? That might be higher. It depends what you’re playing. I suppose, Texas, Holden, you got, you got four of a kind or is it a straight flush? What’s higher. No, it’s a four of a kind. So you got a four of a kind in your hand, but you think you’ve got this? You’re winning. Everything is great. You put the card down and the house has a Royal flush. Not the other competitors. The house has a Royal flush. You think everyone
Sebastian Naum:
What an interesting
Emmanuel Kelly:
Analogy.
Sebastian Naum:
So that, that’s what it felt like the XFactor. So even though you had one, you still felt like you hadn’t and, and the house had won. Why? Why was that be? Why? Why was that?
Emmanuel Kelly:
Well, X factor is a reality show. Just like all others. So it’s entertainment. It’s, it’s all about entertainment. It’s all about the entertainment element. So if X factor’s able to make the experience for the audience, which is their primary market, they don’t really, truly care about you per se. They care about the audience. So if they’re able to make the audience, um, entertained and feel entertained, they’re winning, that’s their Royal flush. But if you fail, there’s not a care in the world, but you
Sebastian Naum:
Succeed,
Emmanuel Kelly:
Right? No, but if you succeed, there is also not a care in the world. There’s no we’re gonna back. You we’re gonna help you. We’re gonna give you a there’s. None of that. It’s
Sebastian Naum:
Just, so it was like
Emmanuel Kelly:
One here’s your record deal. Take it or leave it bad luck if you don’t like it, right? Because the companies, you you’re a product, right? That’s all you are. You’re not a person. You’re a product. Your, your, and the primary, the primary use of this product is to satisfy the audience. Yeah. Artists. We are products. Let’s accept that. If we have the ability to control this product, it’s powerful. We have to understand what’s more important getting the four of a kind every time and just accepting that you’ve gotta split the pot with the house or better yet, actually a better, even a better analogy is you end up with a Royal flush and the house ends up with a Royal flush, right? So you gotta learn, okay. Is it better to just split the pop with the, with the house, but almost the house through whatever way, guarantees that you will always win or do you just fight against it?
Emmanuel Kelly:
And most people fight against it for me, I didn’t fight against it. I worked with it. I went with it and I had a great experience. Um, but it was a very tough experience because I had to let go of a lot of my ego. I had to let go of a lot of, because that’s what the show does as well. It drives the outta your ego. It just, yeah. It makes you feel like you’re a God by the end of it. So you’ve gotta figure out how to, alright, I’ve gotta now learn that. Even though these guys have driven my ego in enormous capacity, you gotta then pull back still. And that was, that was tough at first. That was real tough. But yeah,
Sebastian Naum:
Experience, bro. I gotta, I gotta say that, that analogy really at home, what an interesting way to compare the music industry in your experience with, with music industry, reality TV show with, with that analogy of poker. I mean, I, you know, I, I guess I don’t even know if you have to play poker to understand it. I played a lot of poker growing up, but, uh, that’s any
Emmanuel Kelly:
Gambling game music really interesting.
Sebastian Naum:
Yeah.
Emmanuel Kelly:
Reality show music, TV, reality, music, TV, entertainment is a gambling. It’s all a gamble. And if you are winning every hand, great, but even if you are winning every hand, there’s always going to be somebody with a higher hand. You have to be prepared to share the pot. And if you are not, then you’ll be, you’ll be destroyed. But if you are you’ll end up becoming Coldplay or Beyonce or Ja or Madonna,
Sebastian Naum:
Kate you’ve since toured with Coldplay, uh, you’ve opened for Snoop. Um, you even, you even have a record now out with legendary Paul Ocon fold, uh, called never alone. Was there a time that you thought I made it or was there multiple times? You’re still there. It kind of happens. It goes up and down. Was there something like that? Was there a moment where you’re like made it
Emmanuel Kelly:
Never felt like I’ve made it and the minute I start to feel like I made it, I’ll start to fail. Can
Sebastian Naum:
You still enjoy? You can still enjoy the journey though.
Emmanuel Kelly:
I’ve enjoyed every minute, every minute of it. You know what? Yeah. Look, the fact that I did a record with Paul Feld. I mean, the guys are legend.
Sebastian Naum:
Yeah.
Emmanuel Kelly:
The music video had everyone from Jean Claude, van dam. Who’s fricking boss, right? He’s a classic boss, man. I mean seriously to, to, to Chris Martin, Demi Lavado Elizabeth Moss. Terrence Howard. I mean, he’s got show out now. I think so. Yeah. Like it’s, I mean, come on. Like who, who does that Royce to five Nile? You know, these guys are like freaking freaking bosses, you know? So
Sebastian Naum:
K bro. I, I got, I gotta put you on the spot, man. You gotta sing a little bit for us. You gotta sing for our listeners. Give us a little acapella or I can put a little background music after too. If you want, you gotta give us. No, it’s
Emmanuel Kelly:
All good. You know, you know what? I’m gonna give you a little taste to something, actually give it. So I’m not gonna tell you what it is, but my I’ve got a new company. We’ve got a, we’ve got a movie coming out later next year, which we’ll talk more about. Yeah,
Sebastian Naum:
We’re gonna talk about
Emmanuel Kelly:
Post interview. Um, but, uh, but essentially there’s a title track to that movie, to that, to that, to that movie. And so, um, what I’m gonna do is I’m gonna give you the taste of that title track and it’s co-written by Chris, um, Martin and it’s featuring somebody really, really big, which I can’t say obviously who, um, but it is, it it’s sung by this guy named Manuel Kelly who’s is I’ve heard a bit of a bag to be honest. Um, but uh, it goes like this. Um, all right, here we go. Fire fi fire fall. It’s a calm more than blind. It’s a fall your phone there. That’s all I’ll give you. That’s
Sebastian Naum:
I love that. I can’t wait to hear the full song brother is that that’s a little teaser.
Emmanuel Kelly:
That’s a teaser and that’ll come out March of next year.
Sebastian Naum:
Woo. That’s a long wait for me, bro.
Emmanuel Kelly:
It’s a long way, brother. That’s a long way. It’s a long
Sebastian Naum:
Way. It’s exciting, man. Well, thank you. Thank you for doing that. Thank you for doing that brother. What was the, okay, what was the inspiration behind the song? Never alone with Paula fold.
Emmanuel Kelly:
Yeah, so I was, I should have just done that one. Um, no that, um,
Sebastian Naum:
You can,
Emmanuel Kelly:
I, I was, I was, it was one of the first songs I’d ever written as a kid. Um, uh, I wrote co-wrote it with my mom, which was really, really cool. And it was about this boy Ediths the original version is Ediths never alone, which is the ballad version. And then we remixed it with Paul. Um, but basically EUSs was the first child that my mom lost in Australia. He was like a brother to me. He was a brother to, to both, to our family. And he was the first kid that mum, mum lost. He was, you know, two years old or whatnot. And during that period, my mum went through this
Emmanuel Kelly:
Feeling of just loneliness and aloneness, almost like a depressed, a depressed state. Um, and yeah, it was, it was rough for her. Um, but then COVID hit and we were trying to figure, you know, we had an album, a single, the whole thing was ready. You know, we were ready to, to go big and then COVID hit and we realized, ah, crap, we’re not gonna release anything, but we need to get something out. So Paul had remixed never alone, which was gonna come out with the album and we thought, you know what? Let’s release this single during COVID in a time where depression is at its highest, right? In a time where, you know, suicide is at is at its highest. My girlfriend, you know, during that time she was suffering with enormous amounts of depression. She, you know, she was, she was, yeah, it was, it was really bad.
Emmanuel Kelly:
She, she tried to kill herself a few times and, and I realized that depression, anxiety, O C D all these metal mental illnesses and mental health issues are also disabilities or makes somebody a different abled individual because it actually does limit your ability to live your day to day life. Actually, they actually ha are limited by their abilities to people. With those conditions are limited by their, a ability to live their day to day life more than me. And I’m physically different, but they’re limited more than me. Right? So in that moment, I realized, I realized in that moment that this song is the perfect song to be kind of an Anthem for people globally, who have at any stage felt alone right? In the times when you are feeling the most alone, just remember, you’re actually not. There’s always somebody there to help you to lift you up, to give you a, a, a, a, a hand or a shoulder to cry on or an ear to speak to.
Emmanuel Kelly:
There’s always there’s. And if there is not an individual that you think there are programs, there’s something there we are living in probably the most luckiest era where mental health is talked about five times more than it used to be talked about back. Even in as closest, the nineties, people would say early two thousands, people would say, toughen enough, you know, that was the reality. Ah, you’re just sad, toughen up. No, you know, O C D all these different conditions. So never alone is an Anthem for people who suffer for, for, for, for mental health, who suffer with mental health issues. It’s a song. It’s a gift from my mom, from my family, from Paul, from Chris, from all the artists that featured in the music video and the talent. It’s a gift from us to the mental health community.
Sebastian Naum:
I love that. I love that. It’s something that very few people now, um, in the world can say that they haven’t experienced some form of it. Um, it’s kind of, I mean, it’s a bummer to say that I think it’s rampant and it’s not just COVID, but it’s just happened more and more over the years. Maybe, maybe there’s just more exposure. And just like, especially for us men back in the day, definitely.
Emmanuel Kelly:
Oh man, it’s okay to be vulnerable, man. I mean, all the time. It pays me. Hell. If you’re a single man, just letting all single men out there know who try and tough act tough and you know, protective and all this sort of stuff I’m telling you, man, if you are able to be tough and vulnerable, you’ll find your someone very, very soon. Whether it’s a best friend, whatever it is, you’ll find your someone that you can be that vulner, you know, that you can show that vulnerability with, but you’ve gotta be willing to be vulnerable. You’ve gotta be willing to let go. You’ve gotta be willing not to be alone.
Sebastian Naum:
You won’t just find someone you’ll, you’ll find someone also be in a good place with them. You’ll be in a good place with your yourself.
Emmanuel Kelly:
Absolutely bro, which is,
Sebastian Naum:
As you talked about earlier, that’s what matters the most. Because at the end of the day, dude, we can be surrounded by friends by all kinds of people, word people, family, and you can still feel alone as, no matter how many people surround you, you can still feel alone, which is crazy. So it’s not really about whether you have people around you or not. Yeah. It’s just, you know, it’s a feeling so it’s,
Emmanuel Kelly:
It’s, that’s exactly. That’s exactly it.
Sebastian Naum:
Yeah. Yeah. Okay. Before we get into outlier, which I’m excited to ask you about, um, you know, I know you got your brother Almed, uh, who particip in, in the, in multiple Paralympics, right. And, uh,
Emmanuel Kelly:
Freak of
Sebastian Naum:
What is your relationship with your bro? Like, are you guys, uh, you act as mutual inspiration to each other? What is that like?
Emmanuel Kelly:
I’m RA he’s Roger looks he’s the talent. It’s that simple SA simple, sorry, Roger, for saying that you’re not good looking, but let’s be real. Rafa has got the, looks covered all over you. Good looking LA to, but you know, no, look, my brother, my brother’s awesome. I, um, he’s incredible, man. He’s my inspiration. Really? To be honest, the guy wakes up at 6:00 AM at 4:00 AM. Every morning. I wake up at 4:00 PM every night, every day. That’s the difference between the two of us? No, but seriously. He’s um, he’s my inspiration. He does wake up every morning at 4:00 AM, which I have no idea how he does. He trains every single day. He’s been to four Olympics, three Olympics going for a fourth in Paris will be his last one. He’s, you know, li he’s a he’s silver medalist at the Olympics. He’s, you know, he’s, he’s a two time world record breaker guys are freak of nature.
Emmanuel Kelly:
Really? He is. And, and, and, uh, and I’m proud to call him my brother. We are extraordinarily close. Um, my mum and him are having a bit of a brawl right now. So mum armed fix your. Um, <laugh>, they’re gonna hate you for saying that. Um, cause they like to think that they’ve got a perfect relationship. No, look, I think everyone has their little, their little ups and downs and you know, family’s family and we love each other to bits. My brother’s amazing. I love him BES. Um, and I’m lucky to have such an incredible family being mom. That’s beautiful, man. My brother, I’m lucky that we’re so close and tight as a family as well. Um, and we talk it off. I’m the black horse. It’s that simple. Um, I like to think I’m the white horse, a Knight and white horse, but that’s definitely not it.
Emmanuel Kelly:
Um, so just think of me as the, as the, as the caramel man on a black horse ladies. Um, just riding in to save the day brother he’s uh, he’s he’s the swimmer, he’s the athlete. He’s the six pack dude. I’m the, I’m a six pack dude, but none of the fitness that a person with a six pack should have, I just have it. He has all the fitness that a person with a six pack should have, and I have none of the fitness, but the looking part. Yeah. I’m an artist. We’re entertainers. Our job is to look at not be it. Be it
Sebastian Naum:
<laugh> lucky you, huh? You got the six pack without the workouts. Oh, that’s awesome though, man, I’m sure you’re an inspiration to him too. So having that mutual inspiration is, is amazing, bro. Emmanuel. Uh, let’s talk about, uh, some conscious business brother. So outlier entertainment, you have, um, you found an outlier entertainment and whose purpose is to bring more awareness and opportunity, particularly for those who are differently abled in the entertainment world. So talk about out outlier entertainment and, and its purpose.
Emmanuel Kelly:
Yeah. Um, during these experiences, these, these, uh, innocent ignorance, ignorant experiences that I had to unfortunately, well, fortunately face cause it, it, it allowed me to realize where the world is at. Um, it made me realize that there is no pop star, no actor, well, no celebrity of that caliber help, not even Paralympians or athletes are deemed as celebrity as much of a celebrities as they are, as they should be in my opinion. Cause they’re extraordinary. But um, there’s no one within the entertainment space that looks physically different. And I mean like this, that is a superstar, not even blind or deaf, we don’t have any blind or deaf superstars. We don’t. Yeah. We have couple actors that are successful, but we don’t. We have, uh, you know, two, two little people I think is, is the right terminology these days. If not, I apologize to, to, to the little people, community, but we, we, we, we have, we have, um, you know, two little people stars, that’s people, English, and, and, and, and Warwick Davis.
Emmanuel Kelly:
Those are your two. And those guys are no offense in their forties and fifties. Right. We don’t have anybody that’s of this generation that have succeeded to that level. And I realized that’s not good enough. I also realized that in order for our society to be accessible and I mean fully accessible buildings to be built accessible. So that way, the word disabled becomes redundant. I don’t like the word disabled. I don’t like it. People in America, aren’t fans of the fact that I don’t like it. I, I get backlash for it. Fine, but I don’t like it. And I’ll tell you why reason. I don’t like it is because any word that starts with the word that starts with the analogy or the word dis is negative. There’s that automatic, subconscious negative quantitation to that. So when you say that, when you think dis I’m gonna ask you here a question brother, when I say the word dis, what comes to your head?
Sebastian Naum:
Disadvantage,
Emmanuel Kelly:
Keep going? What else?
Sebastian Naum:
Well, disadvantage and, and disabled is actually one of the first ones. I mean, as well,
Emmanuel Kelly:
Anything else?
Sebastian Naum:
Um, to me, just the first, I just think of less than
Emmanuel Kelly:
There
Sebastian Naum:
We go. I just think of less than so, less than, or without like basically anything that’s less than, or without
Emmanuel Kelly:
You’re saying it, my brother, you’re saying it, the word dis gives off and you are all about conscious. Right? So, and I’m all about the subconscious mind, right? So subconscious mind sends you straight to negativeness because that’s what the word disk was made to do. That’s what, that’s why it was created. It, it, it, it, it, it, it’s a translation of negativity. It is
Sebastian Naum:
Disempowering
Emmanuel Kelly:
Or exactly disempowerment disregard, discarded, disrespect. I can keep going.
Sebastian Naum:
There’s not a single positive one. You can think
Emmanuel Kelly:
Of there’s none help. The word. Handicapped is a better word than dis Amy. And I’ll tell you why. I mean, I’m not gonna use it obviously, and I’m not a fan of using it. But when I think handicap, I think golfer, I’m better. Therefore you need a handicap. I think race, car driving. I think whatever else there is the sports that use the words handicap. Well, that need a handicap. Now my word is differently able, because I’m a believer that we’re all abled in some way, shape or form. It may be different. It may be a being abled through somebody else. There was a smartest man in the world. Steven Hawking is living well, was living proof of somebody being differently able. This is a man that also wasn’t a fan. Whether he said it out loud or not got a chance to meet him once incredibly human being.
Emmanuel Kelly:
But this is also an individual that didn’t like the word dis, anything with the word dis he wasn’t a huge fan of it. And I’m not sure if he said it out loud ever. But I, I know this from my personal interaction. And he says, he didn’t, he, it wasn’t a fan of the word. And so with that in mind, his whole, his whole philosophy was how do I empower myself? How do I create create less limitations, take away the limitations. The man was a genius who did that? He spoke when he shouldn’t be able to speak. He became a voice when he shouldn’t have been able to become a voice. He solved genius, mathematical bloody things. When he shouldn’t have been able to this man was the epitome of an out outlier. Mm. So I thought to myself, how do we make a word that essentially describe somebody as less than, instead of trying to shift people’s minds of the word disabled to mean something empowering and try and change the meaning of a word instead of trying to change a meaning of a word, which would take hundreds of years, because this is a word that’s existed for hundreds of years, potentially.
Emmanuel Kelly:
I don’t actually know how long it’s existed, but I should research this, but this is a word that’s existed for years and years and years. And the, and the dis part has existed for a, you know, over a hundred years. So you are trying to get over a hundred years of, of an environment that people have grown up in. Instead, all you need to do is give them a different word to think about, give them a different word to describe somebody, give them an empowering word. To describe somebody differently. Abled is a powerful word. It is an empowering word. It is a word that tells you that you can do anything. You are just different and different is cool. Different is special. You are abled, but in a different way, that is power right there. You’re an out outlier. You’re somebody that steps outside the box.
Emmanuel Kelly:
You think outside the box and hell people with disabilities, but I say differently abled, or at least I, I, I identify as differently. Abled me, Emmanuel Kelly, whether you choose to identify yourself as handicap disabled, I don’t care what word you choose to identify yourself because it’s your life. You are empowered. And outlier’s job is to empower and break down the barriers right of this stigma of what a person who is disabled is it’s designed to break down the stigma of feeling less than, or being insinuated into a less than outlier is an entertainment company. Just like Tyler Perry, Oprah Winfrey, FUBU, um, hello sunshine, which is Reese Witherspoon’s company that is designed to empower, to open up the door for companies globally around the world to say, this is a market that is valuable. These people are valued members of society. These are the outliers of the world.
Emmanuel Kelly:
Now, look, I’m not a huge Catholic. I’m not a huge Christian. I’m not big on the whole religion thing, right? That’s that I’m not big, right? I was raised to believe in God. And aah, I was raised to, you know, learn about religions from all walks from Buddhism to Hinduism, to Juda, Judaism, and so on and so forth. Right? I believe in something that is higher up, but there was a statement in the Bible and it said, and again, it’s a terrible word, but it was powerful because it said the meek, meaning people with disabilities or different Ables shall inherit the earth right now. It’s a powerful statement. Why I’ll tell you why, because, and this is the outliers of the world.
Emmanuel Kelly:
Outliers are the future. It is up to the outliers to make sure that this planet that we’ve been given the gift of it’s a gift to humanity. This planet, right? This planet is our gift. And if we are not careful, it’s gonna spit us out outliers. If we are able to create a valued member, remember realize the Val that that differently abled globally are valued. Members of society have enormous amounts of disposable income and want to be a part of this economy, this global economy, right? If we can realize that corporations globally can realize that we will solve almost 80% of the technical environmental social problems that we have today. Because by realizing that and making our society accessible, we’re not only uplifting our empathy and our consciousness, right, as you call it, but what other people call it? Empathy or other people call it different names.
Emmanuel Kelly:
We won’t just uplift it as a human and, and kind of grow as a human species. But we’ll also, we’ll also be able to uplift as a global economy. So financially it makes sense, empathy wise. It makes sense. Do we need anything else for it to make sense? No, those are the two most important things. That’s what makes us human empathy is what makes us human, our ability to be empath, our ability to realize the importance of the other person next to us is what makes us human. So outlier is a company that’s designed to break down that wall, break down that barrier and show that this market is valuable. And these people, we, my people, our people, your people, we’re all valuable. We’re all worth something. And there is no such thing as less than there is no such thing as dis regarded or discarded.
Emmanuel Kelly:
There’s no such thing as that. There shouldn’t be people who are discarded. Now, eventually outliers long term vision is to breach beyond just the differently abled world into people that have suffered in all walks, but essentially an outlier, the meaning of an outlier to me. And this is our meaning that we’ve created with the wire, an outlier, right? As it spelt is, is somebody that has a nonconforming that somebody that has a nonconforming, mental, mental illness, and somebody who is physically different, the abled right now, that’s what it is. Um, you can be physically different than abled through physical, or it can also be financial. So many areas that we can tap into. Yeah, but essentially those are the two key areas and we wanna do that through entertainment. We wanna do that through films, through TV, through music, through management, through branding, the whole package. And we’ve got, we’ve got a huge, you know, we, we, we have a huge vision that we want to achieve. And, and my goal is to, is to really make the world realize how incredibly specifically though, these 1.8 billion outliers differently, abled people with disabilities, handicaps, whatever the world wants to use names for, because at the end of the day, a name is a name. Yeah. It just is. It really is.
Sebastian Naum:
Okay. That’s, that’s powerful. What a beautiful, beautiful mission. What do you see as a, um, what do you see as a, as a dream goal or, or, or milestone in the next five to 10 years without outlier entertainment? How, how, what does that look like?
Emmanuel Kelly:
I, I, my dream is to see differently abled globally, create businesses like there’s no tomorrow I wanna see a business. Boom. I wanna see business differently, abled business leaders. I wanna see differently abled tech out there that’s, you know, advancing there. The reason we have Siri is because the different abled market originally, the reason we have remote controls is because of the different abled market originally. Right. So I wanna see that happen. Um, my dream is to see companies in corporations globally put in effort, put like a five, 10 year goal, you know, five years from now put a by 20, 35, they’re able to all their new buildings is not only just accessible because they have an elevator. I mean, every inch of it from a mental perspective, from an employment perspective, from a entry perspective, into every level and so on and so forth is fully 100% accessible.
Emmanuel Kelly:
Yeah. So our aim, our aim for outlier is to actually, um, see cities, sorry, see, see, see businesses, boom, um, and differently abled kind of create businesses and enter that market and, and kind of grow as a, as a society and become more valued members of society. My aim is to, you know, shatter the wall for a differently abled shatter that wall. So there is that entry point. We wanna do that through entertainment. Our aim is to, you know, have probably about 10 to no 25 movies by the end of 2027, um, that would’ve been produced and hopefully thousands of jobs.
Sebastian Naum:
Yeah, man,
Emmanuel Kelly:
It would’ve provided. Um, because of those movies, our aim is to have at least three pop superstars by 2027, um, that are outliers and that are different abled, you know? So it’s very, very exciting. That’s, that’s kind of our aim. And then for me personally, as an artist, I, I just want one hit album. That’s it? I just want one hit album. I know that’s a big ask, but I want one successful album, one successful tour, and then I’m happy.
Sebastian Naum:
Well, man, I, I have no doubt EK that you’re gonna achieve this without outlier that you’re gonna achieve this for yourself. Thanks with a hit album. I, I have no doubt, bro. Your, your passion, just man, it just like hits me through the screen and like, I feel it in, I feel it on the quantum bro. Your passion is, is, is, is unmatched. I love it. It’s incredible. I hope people that are listening to us are feeling inspired. You know, before, before I ask you one last question, I, I wanted ask you, um, you know what? You have a tip for somebody out there listening who’s differently. Abled. Yeah. And just can’t seem to get a break.
Emmanuel Kelly:
Yeah. Uh, I’m gonna give two tips. One dream big believe, never stop, never stop dreaming big and never stop believing in yourself and loving and embracing yourself and believing, you know, and loving yourself. Never stop that. Number two, figure out what the market that you are trying to create success for, for yourself. Figure out what it needs and what it wants and then make it sexy. Find a way to make it sexy. Find a way to make it cool because that’s what people carry out. Yeah. No one gets blockchain. No one gets cryptocurrencies. You sit next to crypto geniuses and blockchain, geniuses and NFT geniuses, and they’re talking away and you can tell 99 actually pretty much all of them barely even understand what they’re bloody talking about. They’re just regurgitating words that they’re reading or being told, but are they truly understanding and no, no one gets it is it’s the wild west. You know why people are investing in it though. It’s because it’s cool. It’s sexy. And it’s new. And as Barney Stinson always says, I like Barney, Barney Stinson and how your mother says new is always cool.
Sebastian Naum:
I think a way to make something sexy and cool is by being super authentic and doing it in your own way, that’s the way to make something cool and sexy, you know?
Emmanuel Kelly:
And that’s where believing in yourself and loving in loving yourself and, and right. So yeah, I think those are my two tips though. Make it,
Sebastian Naum:
I love it. Emmanuel.
Emmanuel Kelly:
Make it yours.
Sebastian Naum:
Yeah. EK
Emmanuel Kelly:
Makes it sexy and cool. Yeah.
Sebastian Naum:
So what are the, what are two traits that a conscious leader must embody today?
Emmanuel Kelly:
It’s not about you. It’s about the people that you’re doing it for. It’s always about the people that you’re doing it for. Yeah. We have true conscious leader. It’s not about you sure you can have some of your own wants and needs, but it’s not about you at the long run. Cause at the end of the day, even if we figure out how to live forever and you make it to that level and you get to live forever, still gonna be somebody out there or something out there or people out there that need direction. So it’s not about you. It’s about them. So remember that what you’re doing needs to be about the people you’re doing it for. And number two, this whole concept of you are gonna make enemies along the way of success along the way to success. I don’t have any enemies. I have zero enemies and I’ve made it very how I’ve had people use me, abuse me, take my money, steal from me the whole package. But I still talk to them because I don’t want enemies so I can keep my conscious clean a hundred years from now. I know that I’ve done the right thing. There is no need to be mean in business. There’s no need to be mean in business.
Sebastian Naum:
Amen. Amen brother, Manuel, my man, you truly are a conscious leader yourself. You’re an inspiration. I have no doubt that.
Emmanuel Kelly:
Can I, can I, can I add one more thing? I’m so sorry to interrupt you there, please.
Sebastian Naum:
I
Emmanuel Kelly:
Would love to add one more thing, a word. It was a word that came to me the other day. Somebody said it about somebody else. And they said that person is compassionately tough.
Sebastian Naum:
Okay. Compassionately
Emmanuel Kelly:
Tough, compassionately tough. So there’s no need to be mean in business. Meaning if you need to be tough, there’s a difference between mean and tough. And even when you are tough, remember to be compassionate, don’t bring somebody down in order to think that they need to be brought up. It’s the other way around. You should be bringing them up to give them the self confidence that they may need to achieve. What every human being is capable of and that’s greatness within whatever they choose. That greatness to be
Sebastian Naum:
Compassionately tough is so important for a conscious leader to embody. Uh, there was one rule that, uh, speaking of great moms, right? My mom threw at me a while ago. That was three, three, um, questions. You gotta ask yourself. Right. And when you’re trying to say something to somebody, particularly in a tough situation, right? So is it true? Right? Is it true then? Is it necessary? And if it’s necessary then is it kind in the way you’re saying it? So if you can say, if it’s true, necessary and kind, cuz you have to be tough, you have to deliver bad news. You have to give feedback to somebody on your team when they’re messing up or you’re they’re needed it to be better. You otherwise you’re just gonna,
Emmanuel Kelly:
My reason why you can’t be compassionate about it.
Sebastian Naum:
Exactly. It’s the delivery the way, the way you go about it. Um, absolutely man. Completely agree. So, yeah, man, again, you truly are a conscious leader brother. Really appreciate you. Can’t wait to see the success of outlier. Can’t wait to see your hit album, your next song coming out. Thank you so much for being on brother, man. You’re an inspiration my man. Thank you again. I’m gonna obviously anyone listening, all the links will be in the show notes for outlier, for a manual and all that good stuff. So thanks again, brother. Keep being you, my man keeping you. Thanks
Emmanuel Kelly:
Bro. Brother. Appreciate you brother. Have a good one.