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Just because working with influencers is a great digital marketing tactic (and even a category) doesn’t mean that you can just click, pay, and get results.

Here’s some great insight from my colleague Tara McCutchan

1st: Influencers are NOT ROBOTS!! 🤖 Properly carrying out a micro-influencer campaign:

✅ Go big and small. Big in numbers, small in follower counts.
✅ Create a connection between influencer & brand
✅ Give them freedom to be creative
✅ Genuine content will connect your audience to your brand better & convert higher

Do you have any stories working with micro-influencers?

#SebsTips #DigitalMarketing #ContentMarketing #SocialMediaMarketing #InfluencerMarketing #MicroInfluencers #digitalbranding


Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!

Sebastian Naum
What’s up guys, Seb here in Santa Monica, and I’ve got a friend with me here today, Tara McCutcheon. She is the social media director here at one piece and community manager, and also helps us out with some micro-influencers strategies at go global agency. And I want her to give us some insights on micro influencers.

Tara McCutcheon:
So, um, micro influences are awesome. Um, one thing to really remember is that they’re not robots and they do not just produce content for like, as machines. That’s good. They are not robots guys. They are people. Um, so it’s really important to create a great connection with them and, um, connect a proper micro influencer to the product that you’re trying to promote. And once you do that, you’ll get much better content out of them and much more engaged.

Sebastian Naum
That’s a very good point. It’s going to be much more genuine the promotion of the content, as opposed to just being like getting paid to advertise and people will definitely grasp that and read that better and therefore get better results. That’s awesome. Thanks Tara. So shout out to you, influencers.

Sebastian Naum

Author Sebastian Naum

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