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If you have a high end brand or service you most likely stay away completely from running any kind of promotion. You understand the value of having a high ticket item and believe that promotions can really hurt your brand.

My belief is that EVEN if you have a killer high end brand it can be highly beneficial to run some for of promotion.
They can help with the following:

✅ Increase referral business
✅ Skyrocket brand awareness
✅ Bring on completely new customers

This DOESN’T MEAN you have to discount what you sell at 50% or do 2 for 1’s. A promotion can be in the form of special perks for signing up, for referring, or special add-on services as bonuses.

Get creative with your promotions and grow your brand!

#SebsTips #LinkedInTips #DigitalMarketing #ContentMarketing #SocialMediaMarketing #FacebookAds #StoryTelling #TellYourStory #highendbrands


Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!

What’s up guys Seb here in Santa Monica, a real quick one today here on the hallway of our office at the elevator, don’t be afraid to run promotions. Um, it doesn’t matter how strong your brand is or how high and your product is, is very important to maintain a strong price for what you have and that, you know, that that gives off the value that your product actually is worth. And you may have the, the Apple or the iPhone of your service or product. And I totally understand you don’t want to bring the price down because your product is worth that, and it should not be devalued, but don’t be afraid to run a promotion from time to time to continue to product seed, to continue to put your service out there. A tiny little promotion, well executed that has a time constraint and only a limited amount of number of people can, can get it in or can share. It is extremely powerful. It can really help get your product or service out there. So make sure that from time to time you utilize the strategic promotion that’s well executed and you’ll get some really good results until next time guys.

Sebastian Naum

Author Sebastian Naum

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