(PRESENTATION BEGINS AT 1:14) Sebastian Naum presented the following strategies to help entrepreneurs, small, and large businesses navigate through the hardships of Covid-19. This was a virtual event hosted by OnePiece Work to an international crowd that included people in the US, China and South America.
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
Brianna:
So we’re going to welcome our second, uh, presenter of the day. Uh, it, this is, uh, uh, Sebastian and then, um, Sebastian is our multi-facet bilingual and bi-cultural digital entrepreneur who is passionate about a purpose driven business. He leads the digital communication strategy and SEO for live nation special events, a us biggest event and counselor company. He is also the co-founder of two digital agencies, a S E O agency socket box media, and the international branding performance marketing company go global agency. Sebastian is also a one-piece worker member in Santa Monica, and he has been with us for a really long time. Uh, today he is going to share navigating COVID-19 through conscious leadership, clarity, purpose, driven marketing. Again, uh, we will collect questions for Q and a session and feel free to use the Q and a function in zoom to ask any questions. And we’ll go through the question later. Um, now welcome Sebastian. Sebastian. You can share your screen now.
Sebastian Naum:
All right. Can you guys see my screen? Yep. Excellent. Thank you so much, Brianna. And thank you so much Prakash for all of your insights. Hello everyone. My name is Sebastian nom and as Rena said, I am the co-founder of soccer box media, which has an SEO agency. It’s technical SEO, as well as content marketing copywriting, and not only helps websites rank online, but it’s also great for newsletter and communications and things like that. And I’m also the co-founder of global level agency, which is a branding and performance marketing agency. We focus with on international brands that are looking to grow and expand in the us, but also work with us only companies. We do things like influence marketing, social media, organic paid, and all that good stuff. So, um, I first I want to thank you guys all for being here. I know that, uh, we’re all going through different things.
Sebastian Naum:
And as Prakash said earlier, this is affecting everyone. So everyone is going through different things and, um, I’m not sure what you may be going through a could be harder than me and whatever that may be, but everybody’s affecting this affecting everyone globally. So what I want to talk about today is about navigating COVID-19 through conscious leadership, clarity, and purpose driven marketing. So we’ll get right into it. First. Let’s talk about some of the challenges that we’re going through. Some of these challenges are logistical challenges. We’re having manufacturing and supply chain issues, assembly, and shipping and packing. I’m specifically seeing a supply chain being an issue in some of my clients as just one little piece of the puzzle is getting affected and how that can hurt deliberate, deliberate, whether that is stopping and delivery or whether that is delaying. But one little piece of the puzzle can really hurt and affect everything.
Sebastian Naum:
You’ve got mandated restrictions. You get forced business shutdowns, people that are unable to work in offices and offices that really need people working in an office space to operate. And you’ve got transportation restrictions, something that we’re not really seeing in the U S but I’ve got clients in New Zealand and in Argentina, both of those countries actually have transportation restrictions, which means that you have to have special permits to even drive around or get around. So that can definitely affect production there you’ve got canceled or postponed events. I Reena mentioned, we do work with live nation special events on their SEO and their communication. And obviously they’re going through this big time. So looking at canceled postponed events can really affect a lot of what’s going on today. And we’re seeing that there’s thousands upon thousands of global events that are being canceled or postpone physical promotion companies that are needing physical promotion to launch or grow their brands.
Sebastian Naum:
So a lot of brands actually, depending on going to trade shows or having pop-ups so that you can see, feel, smell, touch their products. So that’s being affected as well. If they are unable to physically promote the products and you’ve got fulfilling, added demand, that can be really challenging and frustrating for a lot of businesses. We have a client in Northern California in Sonoma, specifically, they are a pasta manufacturer and they are a wholesale distributor, as well as private labeling. They actually make pasta for trader Joe’s. So you can imagine with being insane at a demand or trader Joe’s products, packaged goods and things like that, that this pasta companies had added demand. So one of our plans was them was going to be to go into a strong Google ads campaign to generate more leads for them on the private label side. But that’s been completely shifted.
Sebastian Naum:
We just put a complete stop on that because they’re now fully focused on fulfilling that added demand. So fortunately for them, they’re able to fulfill that added demand, but fulfilling out a demand for a company. If that’s an issue that can be very frustrating as well. So let’s talk about some of the solutions and the truth is that I can’t really sit here and tell you that I’ve got solutions for everything. If I had solutions for everything, I’d be a billionaire and you probably listened to me on TV as opposed to a zoom call. So we’re really looking at is talking about ways to navigate COVID-19 and these waters that we’re going through today. So the first thing I’m going to say is think longterm, if you’ve got the ability and you’re fortunate enough to know that you’re going to be able to survive these times, you have to think longterm, you have to get out of that desperation feeling of, Oh my gosh, I can’t sell right now, or I can’t deliver this, or I can’t do this or that.
Sebastian Naum:
Okay. Let’s think long-term because we’re going to be here when all of this subsides, and you have to think about innovation, right? So not everyone can completely change the way they do business, redefine their entire strategy and innovate their full visits. You can’t just do that. Some companies may be able to do that, but most cannot. So think about little pieces of the puzzle, where you can innovate so that can help the entire process and help you come out better in the end. So think about thinking long-term and innovating as I go into some of these other subjects. So this is the obvious part, digital presence. We all know that you have to be online, right? We all know we’re seeing online traffic up 70%. We’re seeing social media up 20 to 30%. We’re seeing zoom meetings upwards of three X. So my question to you is knowing that you have to show up online more than ever is how will you show up?
Sebastian Naum:
And we know that fear brings out the best and the worst in people. And it brings out the best in the worst in companies because companies are led by people. And I just want to give a quick example of a company right now, um, or about a month ago, GameStop, they’re a major video game, brick and mortar chain. And when all businesses were being forced to, to shut down, all nonessential businesses were being forced to shut down. They forced all of their employees to just go to work, regardless they’re going to open up shop and just, they just told them to wrap plastic around their hands needed to work that got them all over the news. And so it got really bad rap on the news and that type of bad rap that was brought out by fear, or by simply wanting to fulfill that added demand. It really put them in a bad place. And that type of blender can really hurt a brand because of the way they acted during these times in the longterm. So I don’t know what’s going to happen with them. They may not be affected by it so much, but blenders like that can really hurt your brand. So how you show up in times of fear is very important.
Sebastian Naum:
So my suggestion to you is that you do so through clarity, through purpose and through conscious leadership. So first you have to think about adapting your strategy. The first thing I encourage is clarity and communication with so much fake news going on around the world and misinformation and all kinds of different types of information is so important for you to be clear in your message. You’re very upfront and honest about what, if you are an independent contractor or what you’ll be able to deliver to your clients. If you are the leader of a small or large business, what your clients or customers can expect, things are delayed to be upfront about those delays. If you can’t deliver what you’re supposed to deliver, just say it just be upfront. Honesty will really go a long way. So clarity and communication, it’s something that we’re working on with a lot of the content that we helped create.
Sebastian Naum:
For example, for like special, uh, LiveNation special events has been very clear about everything and that really helps your consumers establish trust. Number two is integrity and flexibility. And the reason I clump those two together is because you have to have the integrity to be flexible. And I’ll give you a personal example. In this case, you may be thinking, and a lot of people think, Oh, Sebastian and his companies, they’re mostly around digital and digital marketing. They must be crushing because digital traffic is up and that’s not the case. We have had new opportunities. We have had new business, which I’m very grateful for, but we’ve had a ton of lost revenue and we’ve had a lot of loss business because a lot of companies also have to shift. And as Prakash was saying earlier, too, sometimes we have to shift those budgets. Okay, we’re going to cut spending here in generating leads and traffic from this type of platform and shift it over to another platform, for example.
Sebastian Naum:
So sometimes that’ll affect us directly. A lot of those clients I have contracts with. So I could have easily said, Hey, you know what? We need to enforce the contract. You have to pay us. You have to stay in business, whatever that may be right. But we understand that they’re going through tough times. So it’s having the integrity to be flexible with our clients and say, okay, let’s go ahead and just press the pause button let’s hold, or let’s just go ahead and completely cancel the contract. And let’s see what happens in a few months. And if you can come back, we’re going to be here for you. We’re even more. So we’ve had work that we’ve already had. We prepared it and done it for our clients that was going to be delivered through the month of April. And they asked us just before that to put a pause and we said, you know what?
Sebastian Naum:
We’re still going to deliver the work. And we’re going to change our net 30 terms in our invoice. And we’re going to make them net 90 because we know that you’re going to, when you, when this subsides you’re going to be there and we’re going to be there for you and you’ll be able to pay us then. So having the integrity to have flexibility is very important. During these times. Number three is instilling confidence. It’s so important to instill confidence in your consumers or in your clients, that you still are able to deliver what you’re promising that you will deliver. And it doesn’t just go for your clients or consumers. This also goes for your employees and your teams. So if you’re in a leadership position, instilling confidence in times of fear is extremely important because just as fear is contagious, confidence is contagious. So very hard, very important to instill that confidence.
Sebastian Naum:
So you’re thinking, okay, now what? This is all about communication strategy, but you know what happens if I can’t sell it right now? Right? So this is exactly what one of my clients and e-commerce plants who sells at 11 different countries. And as I was saying earlier, had one piece of that supply chain affected, which is delaying the delivery process. But she said to me, Sebastian, we know that we must stay present online and continue to market continue with our marketing efforts and how can we market when we can’t sell. So it’s a great question. And my answer to her was a one-word answer. And that’s branding. The reason is because branding is what establishes rapport with your client and your consumer. And so if we’re thinking long-term, we’d have to think branding.
Sebastian Naum:
So before I go into branding specifically, let’s just do a really quick review of what’s marketing versus branding marketing. If you think about it on a personal level, it’s what you say about yourself and branding is what your friends and family say about you. I love this other example. It’s marketing is your birthday party invitation. Hey, I’m going to have a birthday party. It’s going to be on this date. We’re going to have this food. We’re going to have this band and you fired it out via email. You send it via SMS and branding is the reason that people decide to come to your party. Okay? And this is super important in business. Branding is the establishment of that feeling, that connection. And they’ll my suggestion is to think about purpose when we’re talking about marketing through branding, or better said branding through your marketing efforts and doing it with purpose.
Sebastian Naum:
And so maybe you’re thinking, okay, this is getting a little woo, but I’m still worried about selling here. So how does this all come into play? So right here, I want to share some statistics from an Accenture strategy, a strategy global consumer pulse research that was done about a year and a half ago. I love this study. This question was imposed on 30,000 global consumers. So not, not a little study, a big study, and this is because they, they perceived the importance of brand and that connection of brand and consumer and making purchasing decisions. And they ask what attracts you to buy from certain brands over others, beyond price and quality. And here are some of the highlights stats. 52% said that the brand stands for something bigger than just the products and services itself, which aligns with my personal values. So half of the people said that the brand just has to have a purpose beyond price and quality, and that helps them make a purchasing decision. 66% said that the brand has a great culture and it does what it says it will do and deliver on its promises. This is exactly what we were talking about earlier, about clarity, clarity, and messaging and communication being upfront and honest,
Sebastian Naum:
You’ll be able to deliver. You sense that the brand supports and acts upon causes. We have in common, such as social or charitable. This is when brands have that purpose behind them. That is connected to let’s say, poverty or hunger, um, or environment, whatever that may be that you resonate with. And they’ve got that purpose. It helps you say, you know what, I’m going to go with this brand over this other brand, because we’re pretty much the same on price, a price and quality, but they’ve got this cause that I resonate with 62%
Sebastian Naum:
Said that they believe in reducing the brand believes in producing plastics and improving the environment. This is just a specific, specific purpose. And 62% of consumers said that it helps them with their purchasing decision. If they care about the environment and you may be thinking, well, you know what, my brand or my company has nothing to do with the environment. So I can’t really, you know, I don’t have anything to do there. I can guarantee you that there are different ways that your company can do things that are eco-friendly. So it’s important to also communicate those things. If you are taking some of those actions and I wanted to add this last one, that didn’t even fit into my slide, but I thought it was important enough. 50% said that the brand stands up for societal and cultural issues that they believe in. And this goes so much against what a lot of us always thought about being PC and not going one way or another.
Sebastian Naum:
So we don’t, we got to be careful. So we don’t lose any clients. And this is exactly why Nike had that big time commercial with Colin Kaepernick. When Colin Kaepernick did the whole kneeling thing during the national Anthem, and it had to do with black lives matter. And this was a very polarizing commercial of Nike taking a stand on something, super political and their sales shot up after that. And Nike’s not dumb. They know these things, they know these statistics. So having a purpose establishes that better brand connection with your consumer, and it helps them make the point purchasing decision.
Sebastian Naum:
So let’s talk more specifically about how you can show up in terms of having a purpose behind your brand, in your communication and your marketing. So you can establish that better branding show your true colors, show your purpose. I’ve got apply a client called pause.com. They are Epic e-commerce, um, dog lifestyle, retail brand. They have a huge following on social media. They’ve got a ton of online traffic. They do a great job. And one of the things that they do is that they donate 10% of their proceeds to no-kill animal shelters, and that really connects with our consumers. So showing that purpose, talking about your mission through your marketing and your branding is very important
Sebastian Naum:
Showing that you care and get involved and partnering with community influencers. And I’ll use an example again, here of live nation, special events. One of the things that we’ve been working with them on their communication and the blogs is that they’re reaching out to community influencers and reading content together, whether that is on meditation, on yoga, unhealthy eating habits on working from home. And these are things that are not necessarily related to what they sell on their events spaces, but they’re showing that they care and they’re getting involved and they’re giving you different types of value. So they’re helping establish that brand. And they’re doing so by partnering with community influences. Since I mentioned the word influencers, and we do a lot of influencer marketing, I wanted to also mention separately from that example, that influencers are on the cheap right now because of COVID-19 because, uh, everyone going through tough times right now, economically, you can get influencers on the cheap.
Sebastian Naum:
And that, again, that’s separate from the example that I was, that I was using because those weren’t paid influencers. So those are partnerships that you can form. But if you’re looking to do a paid influencer marketing campaign, and you’re considering it before to promote your products or services, just keep in mind right now, low costs could be a good time to partner with influencers right now. And finally promote it. I was talking to one of my clients who, um, her company was, was manufacturing. This, it was a, is this year guard that was helping people that are having to wear masks all day and it’s hurting and, and, you know, giving, putting marks in their ears and stuff like that. They had, they had manufactured it, your piece that was helping with that. And they had made the design open source and has shared it so other people could use it. And I asked her, I said, Oh, this is so freaking cool. Are you guys, have you been promoting it? You know? And she said, actually, we haven’t really talked about it too much. I was like, okay, you got to make a video about this right now. We’re going to talk about it on social media. You should be blogging about this. It’s time to promote this stuff. It’s good to toot your own horn sometimes, especially if it’s something purpose-driven. So, as long as it’s honest and it’s real, then you definitely have to promote this stuff.
Sebastian Naum:
So you’ve got to redefine. So if you don’t have a purpose, if you’ve never built a purpose into your brand or company or your services have to think about it, is that really that hard for me to do anything than just sell. This is really your time to redefine your brand because it’s, I was saying, and I was showing you the statistics, consumers are really connecting with brands that have other purposes. And those brands are the brands of the future. They’re the brands that create and generate positive change. And they’re going to be the ones that sell more. So think about redefining your brand in that sense, redefine your execution through creativity and innovation. And this is how I was mentioning before is figuring out small ways to innovate. Don’t get super overwhelmed with thinking, Oh my gosh, I have to change my entire strategy of every single thing I do.
Sebastian Naum:
And I have to change everything. Start small and start thinking about redefining through creativity, innovation. One step at a time. One piece is a great example of these open connect events are always physical events. And although I would much rather prefer this type in a physical event tonight and have some wine and cheese and have a microphone in front of me and shake people’s hands, they are, they have redefined and they have done these now great zoom meetings. And the truth is a lot of the times, probably most of the time, one piece is getting a lot bigger turnout through these meetings. So I’m sure that on the tail end of this, or when things start to normalize again, it’ll be somewhat of a hybrid. And so they’re doing several things within the company that they’re using to redefine little parts of the execution through innovation,
Sebastian Naum:
Things that you didn’t have time to do before. A simple example is you look at casinos hotels and they’re actually using this time to, uh, renovate, to do construction, to do painting things that usually interrupt their guests and interrupt the experience. They’re saying, Hey, we’ve got time now. So why don’t we go all out on remodeling our hotel or renovating or whatever so that when our guests come back, they’ve got a better product than before. So this also goes for just about everything else. So a lot of people are doing this personally, right? They’re doing things that they didn’t have time to do before. So why not take that to your business? We’ve got several clients that have now come to us on the SEO side and said, Hey, you know what? We let’s go ahead and do all that technical SEO stuff that you had recommended when there’s very deep websites.
Sebastian Naum:
And you’ve got development teams that have only so much bandwidth to carry out all sorts of things that development teams are doing when there’s very big, deep websites. A lot of the times, there’s not enough bandwidth to carry out some of this stuff. So they’re coming down on us and say, Hey, you know what, guys, we actually have time to do all that stuff. We wanted to do six months ago, but we didn’t have the bandwidth. Why don’t you go ahead and let’s go ahead and run this back. Let’s look at all the technical SEO items. Let’s look at everything we can do today to improve because we’re thinking long-term right. So do things that you didn’t have time to do.
Sebastian Naum:
Oh boy.
Sebastian Naum:
Finally, I want to talk about legacy
Sebastian Naum:
Because legacy is really important for you personally and for your brand and the things that you do today during these tough times, how you show up, people will remember in the end and my encouragement to you and my hope and what I am to do on a daily basis is to do so as a conscious leader, conscious leaders embody a lot of the traits that we’ve already been talking about before a body use traits, compassion, emotional intelligence, clarity, and purpose, and then body. They carry out a lot of the strategies that we’ve been talking about. They market through the branding and the look at purpose. And we look at, you know, the bigger picture. And the truth is that you, as a conscious leader, you are an extension of your company or brand. And now more than ever, everyone is looking at every move that you’re making as a leader or that your company is making. And your brand is doing during these very difficult times. So I like to end that with a quote from an Epic conscious leader, I learned that courage was not the absence of fear, but the triumph over it, the brave man is not, he who does not feel afraid, but he who conquers that fear, Nelson Mandela.
Sebastian Naum:
I will leave the slide up for a second. There guys. These are different ways that you can connect with me. If you posted anything on social media, please give me a tag, but you can just email me. You’ve got my company websites, SB the agency for soccer box. As I mentioned before, we do all things, technical SEO, auditing implementations, as well as content marketing, copywriting, blogging, that doesn’t just help you rank your websites, but also helps tremendously with your communication for your newsletters or social media. And that’s a lot of the things that we’re focusing on today with soccer boxes, how to adapt communication during these tough times and go global agencies are bringing in performance marketing agency where we do a lot of social media work, organic paid social media, paid traffic, as well as brand development, web design and all that good stuff. And that’s it guys. So I’ll turn it over to echo or Rena, I believe questions.
Brianna:
Okay. Thank you so much for your sharing. That was a really good quote to end on like strong quotes. And I think how we’ll give a lot of us a like advice to how to go through this difficult time. Um, we have a couple of questions over here, so I think that we can go through. So the first one is, um, Sebastian, what are the pros and cons for virtual trade shows your opinion,
Sebastian Naum:
Virtual trade shows. Yeah. So I’ll go ahead and use on live national special events again, on this example on something that they’re working on for the near future, think about, um, think about an event or a trade show, for example, that would meet every October with 800 people. One of the things that they’re looking to redefine that execution strategy is to have to divide that into different venues, where instead of having, let’s say 800 people, you can follow social distancing rules that are in place. Let’s say in October, that will just require 200 people at each one and then connecting everybody virtually while maintaining social distancing and connecting everybody virtually. So virtual trade shows to be honest, something that’s completely new. It’s something that we haven’t experienced before. Um, I think it’s something that we’d have to see where that goes. This is where I think implementing new technology like VR technology could really come into place and make it a really cool experience. Um, I can’t sit here and speak from experience because I haven’t attended a virtual trade show, but I think that we are now ready. We are ready for that. And we have the technology to be able to implement that. So I think that if certain companies have the technology to even send out VR kits and things like that, they’re very cheap nowadays. And they have the technology to be able to showcase their products in virtual reality. I think that would make it really cool, but it’s something that we’ll have to see where that goes.
Brianna:
Okay. Um, so for next question, I think is really interesting. This is something that I personally is also wanting to know the answer. Um, we know that tech talk now is like a really big deal so far, especially during this pandemic personally, I used to think that take talk is something for me, shameful to use because we’re focusing on like a younger generations, but during this pandemic and being bored at home, I finally downloaded the tech talk and I started making my own videos. So, um, this is, uh, an in China like Tik TOK is actually doing really good on, uh, advertising and also marketing part. But as soon as in the U S is still pretty new, we have attendees that want to know how much do you suggest take talk as
Sebastian Naum:
All right. Take talk is not blowing up. It has blown up and it’s continuing to blow up. It’s so funny. Like you said, there, uh, you know, that it was almost shameful for you. I totally feel you because I open up tech talk and there’s like, you know, 17 year old girls, like, I’m like, Oh, this isn’t right. And then it’s like, okay, no way. There’s a lot of other stuff on Tik TOK too. Right. So a couple of things definitely get on Tik TOK. I’m on Tik TOK myself. Um, personally, what, what are the things about Tik TOK? Is that in my opinion, the strategy on Tik TOK is don’t do what everyone else is doing on Tik TOK, because that’s what Tik TOK is about, right? It is about trends. It is about a little dance here or a little thing there that everybody copies and does, if you are a brand or you’re a company, I think you should look at it and implement some of those trends that are happening, do them yourselves, but also change it up because there’s so many people on Tik TOK.
Sebastian Naum:
Now that it’s not just gen Z looking at that trendy dance, there’s a lot of other eyes on Tik TOK. So definitely be on the, in terms of advertising on Tik TOK. I’m also seeing that this is now a wave and that we should definitely start heavily considering how to advertise on TechTalk. You can’t expect the same type of data or analytics that you’re going to be seen on Facebook or Instagram ads platform, right? Or even LinkedIn, which is not as robust as Facebook, it’s Instagram ads, but you get so much in terms of targeting and in terms of results that you, that’s not going to be happening yet on Tik TOK, but I’m sure that in a few years, that’s what advertising on tech doc will be. And just to let you know, too, one of the things talking about adapting and redefining the strategy is with go global.
Sebastian Naum:
We saw that major need for Tik TOK two. And we, we, we actually partnered up with some software partners and we launched a Tik TOK growth hacking, um, product. So, and it works so well. It gets about 600 to a thousand new followers a month. So if you’re interested in growing your tech doc, uh, get at us too, but yeah, tick doc, you gotta be on the platform and just kind of have fun with it. The first thing I would do is just download it and consume some of the content and don’t freak out about what am I going to post on it just consume some of it. And then you will start to develop your own strategy, but be unique.
Brianna:
That’s interesting. Maybe we can, um, after the event we can start a conversation about
Sebastian Naum:
Now we’re going to get you a ton of followers right now.
Brianna:
Okay. Uh, so we can, uh, for the next question is, um, what digital marketing practice or channels do you see more business are going to going to going with during this pandemic, I guess, picked out can be one of them, but do you have like any other, um, ideas on this question,
Sebastian Naum:
Um, outside of, like you said, tick-tock being a platform that’s way more downloaded and way more youth and engaged from a business standpoint. Uh, I personally haven’t seen a change or a shift majorly in platform we’re still on the same platforms. The shift in change comes into in your delivery. So just as Prakash was saying earlier, like, Hey, we’re shifting from just selling, selling, selling into learning and understanding what our clients want is what I was saying about shifting from marketing of selling, selling, selling into branding and establishing that brand. Right? So it’s shifting the strategy of trying to get necessarily leads and conversions into establishing a better brand and being of support to your consumers or your clients of learning your insights. So same platforms, but shifted strategy and start thinking more about brand and long-term as opposed to money right now.
Brianna:
Hmm. Understand. So, uh, for, I think the question, uh, it will be like as a marketing professional yourself, um, how did you reshape your own marketing strategies for your own agencies during this crisis? Is there like any difference, change for your own marketing strategy for your own company?
Sebastian Naum:
Yeah, to be completely honest, uh, almost all of our business is organic is organic and comes from referrals. So we weren’t on an, on an aggressive sales tactic that we had to specifically change. However, one of the things that we are doing is, like I mentioned also earlier, which is do things that you weren’t doing before, right? So we’re reaching out to some of those clients that we had pitched at some point that maybe at the time decided not to work with us or clients that we had worked in the past were clients that we’re working with today. And it’s looking at, Hey, you know, you really weren’t paying attention to this before, but now you need to be more present than ever in this. How can we help you be present in this manner that you weren’t thinking about before? So in a way it’s really, it’s reaching out to our clients with a lot of the same techniques that I was mentioning and suggesting changing and adapting strategy.
Brianna:
Yeah, that’s true. That’s really good. It’s more of like a changing of perspective and to find those people in the past didn’t really think were a good fit. Maybe now since the time has changed and the situation has changed now, maybe we’re okay.
Sebastian Naum:
Exactly. And it like, and again, just because if you’re looking for, if your clients are big companies, they’re going to be around, right. So yes, there may be tighter budgets on certain things and budgets shift, but again, in my opinion, what a better time to focus on branding to think longterm and in order to do that, you must stay present digitally. So that’s why that’s part of our pitch in a sense you do have to stay present digitally. So let us help you out with that.
Brianna:
Yeah. Yeah. I think for different companies, I think the point is to find your specialties and point that can associate with this situation and find that point and then use this point to find your clients. Uh, thank you. And we have so far the last question, uh, as far as for Instagram, since we focused on take talk earlier, is there any more like tips just to, for some organic growth?
Sebastian Naum:
Hmm Hmm. Wow. What a challenge organic growth on Instagram today. So, um, as we all are very aware of Facebook went into zero organic when it comes to business pages and, um, brands, uh, a long time ago and it’s a pay to play game and you’re seeing Instagram go that way big time now. And you notice because you’ve got brands that have like 20, 30, 40, 50,000 followers and they get 10, 20, 30 likes and very little engagement. And that’s because Instagram is killing our organic growth. So also with the, so also the fact that likes are going away and are gone in lot of countries where you can’t see the lights. It just says this many and others, the most important thing to focus is on how to get people, to share, to click the little airplane button and share with others and how to click them, how to get into the click, the bookmark button, which is safe.
Sebastian Naum:
So how can I get people to share my post with others or to bookmark it and to save it for later, providing value, you have to provide value, right? So a little short videos about like tips and tricks and how tos, uh, also being really sincere and upfront and vulnerable in a way is getting it’s. It’s getting a lot more engagement than it was getting before, before it was all about imagery, just cool image, really short caption. Now you’re getting a lot more real honest, and you’re, you’re seeing longer copies, longer captions that people can really resonate with. Sometimes you’re seeing, uh, Instagram almost used as microblogging. And so that’s actually helping too. So if you’ve got those, you know, tips and tricks, your one, two threes, your short videos, or how tos, or just content that resonates with people more because there’s long copy and people have seen that you’ve put more into it. It should hopefully get more shares and more bookmarks, and that’s going to help that Instagram algorithm show you more organically and get more organic growth.
Brianna:
That’s a really interesting point, I think before. I never really think about this way, like people when they share it and when they save it is actually really good part of, uh, like promoting it before I was just thinking, Oh, how many likes and how many views those?
Sebastian Naum:
Yeah, exactly. All that stuff should hopefully be more comments. And the system’s reading that so more bookmarks and more shares are going to help throw you on more organic.
Brianna:
Okay. Um, I think if there’s a no, any other question coming up, that will be all the questions, but I do have like, um, uh, ending question for both of you guys. Uh, so this is, uh, from us, we are thinking, uh, just gave our audience a general, like one piece of advice, like play of word, uh, what kind of advice would be, uh, it doesn’t have to be like businessy focus. It can be just general or if you want it to be business focused and think, um, just what would be your advice to our audience? I think we can start with percussion,
Prakash Gupta:
Just stay alive and make sure that all your loved ones. And when I say it’s not just physically be alive, but mentally healthy and come out of this stronger, that’s the number one priority for yourself, your family, your loved ones, your friend, just, just focus on that and everything else will take care of itself.
Brianna:
Yeah, that’s true. My mom always tells me health is the first. If you don’t have health, you cannot do anything else. So I think at this difficult time, that’s really the point right now.
Sebastian Naum:
Absolutely. Um, I mean, I could just repeat that. I think that that’s great advice, uh, and definitely something that I live in by. So I’ll go on the business side. Like I said, it’s really think long-term, and in order to think longterm, you have to try to have little micro changes right now to innovate and redefine the way that you redefine your own personal life and help redefine your business.
Brianna:
Thank you. Those are really good advice. I will remember it on my own. Um, okay. So thank you so much special for your insightful presentation. I think we all learned a lot from it. Um, now this is coming to the end of our today’s. Yeah.
