How do you get your audience in to your digital door?
🚪Do you have something you lead with?
Think about the people on the street twirling a sign!
They don’t have the space on their sign nor the time to have you read a paragraph.
My suggestion: Choose 1 pain point or main feature of your product or service that SPEAKS DIRECTLY to the target you are CURRENTLY going after.
This means this can change depending on your platform or target audience.
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
Guys, Seb here in Santa Monica. I want to talk to you about getting people in the door when you’re hitting them up digitally about your product or service, right. You may think you’ve got the best product or service in the world, and it’s got like eight awesome features, five great things about it. 10 reasons why you should choose, you know, your product over someone else’s product. Right. But the truth is you only got very few seconds. I would say maybe one to three seconds to capture that initial attention while people are scrolling through their feeds, right? So choose one or two quick, really fast features or potentially a pain point, right? A problem that your target audience may have, and that could be completely different for the different people that you’re targeting. Right? So if you’re segmenting different people on social media, on whatever platform that you’re on and you want to hit them up with something that you think might be a pain point for them, just make sure that you’re segmenting specifically towards them. Don’t try to give them the eight features of the 10 reasons or the five reasons why your product or service is better. It’s just trying to make sure that you know who your audience is and choose one or two things that you can quickly get at them with to get their attention, and then go on with your product or service. That’s it for today guys until next time. Peace.