🧭 Navigating Covid-19 means thinking long-term and innovating where possible.
Establishing a strong brand during these times through purpose and mission is 🔑 for long-term success.
Thank you OnePiece Work for inviting me to speak at your international virtual event!
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up fam, I just got done with a dope virtual event. It was hosted by one piece of work. And I got to talk to people that were tuning in from different parts of the world. And I was speaking on how entrepreneurs and stuff, large businesses are navigating through COVID-19 and I wanted to share with you two overarching themes that I talked about. One of those was thinking long-term and the other one is innovative, where possible? And I say, where possible? Because people get so overwhelmed. Well, I’m thinking about having to innovate and think creatively and change the way they do business. They think I have to change absolutely everything. And sometimes you might have to, and maybe some companies are doing that and it’s working for them. But if you think about it that way, it could get really overwhelming. So I suggest thinking about where can I innovate?
What part of the process, what little piece of the puzzle can I change? Can I innovate on that? Can maybe help me streamline the remaining aspects of my business. So things, small, small pieces of it. And secondly, you have to think longterm, because if you’re fortunate enough to work, you know that you’re going to survive. This, you have to think about not, what am I lacking today, but what can I get in the future? And in order to do that, you have to really build your brand. And so you have to shift your marketing focus from selling to branding. And the truth is the best way to do that is to really establish a purpose and establish a mission and showcase that through your branding. And it is proven that consumers are putting their purchasing dollars. They’re making purchasing decisions on brands that have purpose.
In fact, more than 50% of people make a decision based on purpose and mission beyond price and quality. So it’s, it’s literally there. The studies are there, the facts are there. So people are making decisions this way. That’s why it’s so important for you to establish brand through purpose so that you come out stronger at the tail end of this. So think longterm by working on your branding, through your marketing and also innovate, but innovate where possible. So you don’t get overwhelmed with trying to change everything. Think about what parts of the process, what piece of the puzzle you can innovate on now that can help streamline the remaining aspects of your business.