To list or NOT to list on AMAZON?
In this short video I propose a very important question to ask yourself that could be the main deciding factor whether to list or not to list your products on Amazon. Specifically I’m referring to FBA for PRIME.
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys, Sebastian here in Santa Monica. I want to talk to you about a really common question that I get asked all the time for my e-commerce brands. Should I, or should I not list my product on Amazon? Now? The reason that people even question themselves is because Amazon takes them flat fees. They take a commission, they take an FBA fee, which is a fulfilled by Amazon fee and they take storage fees. Now, thing to consider here is do I want to really have that major amounts of awareness that I get by being listed on Amazon? And the answer has to do with whether or not you’re iMeet to brand or product mean to meaning, do you have a product that lots of other companies or brands have, and yours may just be like a slight variation, whether it’s color options, sizes, or just like tiny little differences.
If that’s the case, I highly suggest that you do get on Amazon because that added visibility will really help you out. People will be able to check out your reviews and maybe based on those slight variations that you have compared to other companies, they’re going to go ahead and buy your product. So that added visibility will be major for you as a me too product. If you’re not a me too product, and you’re super unique, I’m not going to tell you to not be on Amazon, because I think that the visibility of Amazon acts as a re like reverse showcasing. So it’s huge to get that visibility and ideally get people to check out your reviews on Amazon and maybe go to your website and purchase on there. So you don’t get hit with the fees. So the way around that would be get on Amazon, build up your reviews, but don’t do FBA, which is fulfilled by Amazon.