This is a short clip from an international Zoom presentation to 60 different CEO’s and entrepreneurs on the importance of implementing purpose into brands and how to showcase it.
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
They know these things, they know these statistics. So having a purpose establishes that better brand connection with your consumer and it helps them make the purchases.
So let’s talk more specifically about how you can show up in terms of having a purpose behind your brand, in your communication, in your marketing. So you can establish that better branding show your true colors, show your purpose. I’ve got a client called pause.com. They are Epic e-commerce, um, dog lifestyle, retail brand. They have a huge following on social media. They’ve got a ton of online traffic. They do a great job. And one of the things that they do is that they donate 10% of their proceeds to no-kill animal shelters, and that really connects with our consumers. So showing that purpose, talking about your mission through your marketing and your branding is very important showing that you care and get involved and partnering with community influencers. And I’ll use an example again, here of live nation, special events. One of the things that we’ve been working with them on their communication and the blogs is that they’re reaching out to community influencers and creating content together, whether that is on meditation, on yoga, unhealthy eating habits on working from home.
And these are things that are not necessarily related to what they sell on their events spaces, but they’re showing that they care and they’re getting involved and they’re giving you different types of value. So they’re helping establish that brand. And they’re doing so by partnering with community influences. Since I mentioned the word influencers, and we do a lot of influencer marketing, I wanted to also mention separately from that example, that influencers are on the cheap right now because of COVID-19 because, uh, everyone going through tough times right now, economically, you can get influencers on the cheap. And that, again, that’s separate from the example that I was, that I was using because those weren’t paid influencers. So those are partnerships that you can form. But if you’re looking to do a paid influencer marketing campaign and you’re considering it before to promote your products or services, just keep in mind right now, low cost.
So it could be a good time to partner with influencers right now. And finally promote it. I was talking to one of my clients who, um, her company was, was manufacturing. This, it was a, is this year guard that was helping people that are having to wear masks all day and it’s hurting and, and, you know, giving, putting marks in their ears and stuff like that. They had, they had manufactured it, your piece that was helping with that. And they had made the design open source and him shared it. So other people could use it. And I asked her, I said, Oh, this is so freaking cool. Are you guys, have you been promoting it? You know? And she said, actually, we haven’t really talked about it too much. I was like, okay, you got to make a video about this right now. We’re going to talk about it on social media. You should be blogging about this. It’s time to promote this stuff. It’s good to toot your own horn sometimes, especially if it’s something purpose-driven. So as long as it’s honest and it’s real, then you definitely have to promote this stuff.