☀️SUMMERTIME….”and the living’s easy.”
That’s a famous Sublime lyric that’s clearly not true if you’re working your butt off to get results online!
Summer tips. Use the beautiful weather to bring in some creative energy for your summer campaigns.
✅ Create a summer themed campaign
✅ Partner with summer focused (or back to school) organizations for a collab
✅ Put on a summer networking event and give out free advice for your B2B prospects
Hope you’re having a #CreativeSummer
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys, Seb here in Santa Monica, sitting here at our rooftop, beautiful place here at our office. And today I want to talk to you about how to quantify your purpose and profit model for your business. What that means is in terms of a marketing perspective, is how can you communicate what executives that you’re giving back, whether it is that you’re giving back to a community, to a specific group of people. Um, and what I mean is, if there is a purpose driven, uh, factor built into your model, if you were giving back something for everything that someone purchases or buys, right? If, um, if that give back is hard to quantify, it’s going to be hard to market. What I mean by that is you may think, well, that’s simple, it’s 5% of our proceeds. It’s 1% of the planet. It’s whatever it may be, right?
But that 5%, or that certain percentage that you’re giving back or donating, it’s actually hard to quantify for the person purchasing for that customer or client. They don’t really know what difference they’re making with that 5% donation or whatever that may be. So if you can actually quantify what that percentage or what those proceeds that you’re giving back, actually do. What kind of a difference does that make? Does that turn into a meal for a child in need? Does that turn into a pair of shoes for someone, whatever that may be sometimes it’s tough to quantify, but if you can bring it all back and make sense of it, all the person buying or the client is going to feel much more connected to your purpose and much more likely to support your company, your brand, that’s it for today, guys until next time. Peace.