I threw coffee on Drew Howard to prove a point.
…about EMOTIONAL MARKETING
When you connect with your audience’s emotions, you have their attention. Now you have a chance to get your product or message across. Make it meaningful.
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Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
Sebastian Naum + Drew Howard:
Hey guys, drew here with boom, boom, naturals. I am here with the one and only digital entrepreneur set set. How’s that coffee? That’s true. It’s actually delicious. It’s delicious. It’s delicious. Um, we’re going to talk a little bit about emotional marketing today. That’s what I want to tell everybody about. Now. This was a great example because the fact that I was just sipping some coffee, it created an emotional connection with the audience. It actually subconsciously created trust because you think coffee warm and fuzzy. It’s trusting. It’s like something I do at home. So it immediately caused you to trust me and create an emotional connection. Now that could have been T that could have been possibly was, it was nothing, actually, it was nothing, but you make a decision. You made that emotional tie and you decided to trust me, we were just talking about, uh, Drew’s product.
Sebastian Naum + Drew Howard:
Boom, boom, natural. So, boom, boom is a great example of a brand that’s been using emotional marketing, whether it is by accident or it is on purpose, but, uh, there’s been a ton of videos and memes going viral on Tik TOK on Instagram, on Twitter, about some really funny innuendos going on with this natural inhaler. Now, if you don’t know them, go ahead and Google it. They’re really funny, really funny. All natural daily use nasal inhaler. People have gone wild on the internet and it has created so much exposure for us. So many views, millions and millions of impressions of views. People get to our website. They create that connection and they buy exactly. So the whole point there, the emotion is humor. So an immediate, uh, an immediate sense of humor with a brand is going to automatically cause a connection between between you and the brand, whether that is trust or simply like, Hey, this is really funny and I want more of this and I’m going to, I’m going to share it with my friends. And now you know about it. You heard about it. And then you went to go find out what it’s all about. So the emotion may not be tied specifically directly with what the product is about, but the emotion that it caused, you caused you to stop and learn more about the clouds are brand click. Exactly, exactly. Emotional marketing guys. We’ll talk about something else next time. We’ll see you soon. Peace.