Need a LAST MINUTE E-commerce marketing push for the holidays?
I recommend a major micro-influencer marketing campaign..
✅ Get micro-influencers that will be stoked to exchange content for free product
✅ Aim for 100+ micro’s
✅ Repurpose or reshape their content on your stories and save for later use
✅ Expect an overall increase in awareness and sale but DON’T expect nitty gritty tracking of ROI (unless you’ve got affiliate marketing in place or individual discount codes)
It’s not easy work but can be a lot more cost efficient that throwing 10K into ads and you’ll end up with a ton of content to use for 2020.
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Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys, Seb here in freezing Santa Monica with some last minute holiday tips for your e-commerce. If you’re thinking about how can I get major awareness for my product and drive some traffic and some sales without spending thousands of thousands of dollars, because you’re competing on paid media with tons of other big brands. I suggest going after a major micro influencer marketing campaign, I mean major beef, because it’s gotta be vast and spread out and micro influencers because they have to be small enough to where they have, uh, a good, a strong enough following. Um, however, they have to be quote unquote, cheap enough to where they’re willing to take some free product in exchange for them, uh, posting about your con creating content about your product, right? So get hundreds, get a hundred, you know, [inaudible] or 200 give out all that product, made sure that it feels organic for them to create that content around your brand so that they have to have something to do with your brand in terms of their personal ranting and don’t freak out and get obsessed with having to measure the exact ROI on each specific influencer.
And it’s very hard for me to say that coming from someone who’s deep in analytics and in cost requisitions and CPCs and ROI and everything think, but when it comes to micro influencer marketing, unless you’re doing affiliate marketing links or discount codes, it’s going to be very difficult to measure, but I guarantee it it’s going to probably be the cheapest way for you to go out there and spread your product around and spread awareness about your product and drive some last minute sales to your holiday campaign. If you get tons of micro-influencers talking about your product, so get out there and give it a shot. And talk to me, feel free to ask me any questions. If you have any until next time, peace.