If you’ve never marketed a physical product at a physical location you’ve probably never heard of POP.
In this vid I give an example that I went through with my own baseball bat company many years ago. POP (Point of Purchase) can be huge for a purchasing decision in brick & mortar stores.
You see this in grocery stores, department store, sporting goods etc… if something is new, unless it beats the entire competition in price, it BETTER HAVE A STORY.
If that’s you and your product make sure you’re telling it! The beauty about digital is that you can tell your story at any time on any platform.
Tell it creatively and have fun doing it.
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
Hey, what up LinkedIn fam sub here in Santa Monica early morning at the office. No one around is usual here. I guess people like to start late in LA. Anyways, guys, I want to talk to you a little bit about our storytelling. We talked a little bit about not long ago, but I wanted to make a particular point that when you are just presenting product, product, product, or service service service, without a story, it’s going to be really tough to convert and to really get people to trust you, right. And trust your product. Um, to give you a physical example, when you go to the grocery store or you go to any kind of like clothing store, maybe a sporting goods store, if you’re looking at a brand new product that you’ve never heard of or never seen, it’s very likely that if they’ve, if they’ve invested to get there that there’s a PO pop there, right?
Pop is point of purchase, right? Some sort of piece of marketing, usually physical piece of marketing that tells you the story about this product. Right? Um, a long time ago, I had a baseball bat company that I had started with some partners. Uh, we made baseball bats out of a special type of wood that came from Argentina, from South America that would have special characteristics that had a story behind it. And we were able to get into all these stores across America. But without telling that story, nobody wanted to buy the bat because it was a premium bat. But, you know, without them knowing the special characteristics of the wood and where it came from, what it did and how that changed your swing and how that changed your, your result in your head, it didn’t matter. Right? So what we did is we had to get a little printout that we hung on each and every basket.
We went back to every single store in the U S but the little hang, that little hanger piece, which was a pop and it told the story, they could see there where it came from, what it did, what the characteristics were. And you’ll see that with, you know, a new product at the grocery store or at a sporting goods store or whatever that may be, that a story needs to be told. So if you’re doing it digitally, make sure you’re telling your story out there when you’re pushing your product, that’s it for today. Guys, go out there and tell your story till next time. Peace.