CULTURALLY ADAPTING MARKETING CAMPAIGNS 🌎📍
I can’t stress enough how POWERFUL it is to culturally adapt marketing campaigns. This doesn’t just go for different countries but also different cities/regions and even neighborhood SUBCULTURES within cities.
You can crush it with campaigns that speak directly to a sub culture:
✅ This type of marketing lends itself to having a touch of (or a lot of) humor
✅ Increases likelihood of sharing or creating a buzz
✅ Builds brand trust
✅ Instils a closer connection between audience/fan and brand
Talk marketing to me 🤙🏼
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✌🏼-Seb
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys, Seb, here I am in Chicago today. You can see that beautiful view of behind me and being here in Chicago. I wanted to talk to you about the power of culturally adapting, your marketing campaigns. And I love thinking about it. You know, I see this, for example, driving around in LA, you can see billboard on the freeway and a brand makes a joke about four Oh five traffic, or they make a reference about a hipster coffee shop in silver Lake or the boardwalk and Venice beach or whatever it may be, right. And that same brand or company can do a similar campaign, whether it’s on a billboard or on your social media feed here in Chicago. And talk about, uh, something related to the Navy pier behind me, or when Chicago is called the beach down here by like Michigan, or maybe it’s about miracle mile. But the point is the power of culturally adapting. Your marketing campaigns makes people really under, you know, connect with your brand. They feel like you really did your homework and understand them and understand their subcultures. So I just wanted to, uh, really make a point about the power of culturally adapting your brand and making sure that it fits to the specific subculture or region that you are marketing in. That’s it for today, guys out here from Chicago peace until next time.
