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Just because you have a successful brand or product in country X does not mean it will automatically crush it in country Y. ALSO! It’s no just about “translating” your brand’s communication and expecting success.

You need to culturally adapt your brand.
Learn about the culture, the people, what they connect with, their likes, and dislikes. This is just the beginning of your brand’s international marketing journey.

Love this subject and we live for it at @goglobalagency

🙌🏼 ✌🏼-Seb #SebsTips #CrossCultural #InternationalMarketing #DigitalMarketing #Marketing #IGMarketing #InfluencerMarketing #DigitalExpert #ContentMarketing #SocialMediaMarketing #FacebookAds #StoryTelling #InstagramMarketing #TellYourStory #PurposeAndProfit #PurposeDriven #PurposeDrivenBusiness

Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!

What’s up guys Seb here today, I want to talk to you about cross-cultural marketing. That is marketing [inaudible] you are this now there’s a lot of, you know, I am from Argentina, so I love the subject of a cultural brand adaptation. What I mean by that? Is that just because your brand works in the States or works in your country doesn’t mean you can’t just take it to another part in the world and make it work and sell whatever you want to sell. Right. So what does that mean? It means you have to culturally adapt your brand, go to the place. You’re trying to launch a product in and learn about the culture, learn about the people. What do they like? What do they hate? Do they connect with humor? Do they connect with emotions? What is it about those people that you can connect your brand to? So don’t just expect that you can take your product because it’s successful here and take it over there and just start selling. Make sure you do your homework. Learn about the culture and connect with those people till next time, guys. Peace.

Sebastian Naum

Author Sebastian Naum

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