📖 Education Vs. Differentiation in Inbound/Outbound Marketing Strategy:
Check out this quick video on the importance of differentiating whether you need to EDUCATE your potential client or DIFFERENTIATE yourself from competition.
Sometimes, like in the example case I give in the video, a company’s #b2bStrategy may need to incorporate both! This means adapting your creatives to both education and differentiation for videos, white papers, landing pages, blogs, etc.
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys, Seb here in Santa Monica, I just got done with a great meeting with two, these guys that have a startup consulting firm, it’s highly successful. They’ve been crushing it. And they’ve been doing this all without marketing. They’re now ready to scale. Reached out to me. We started talking marketing strategy after a big, deep dive into their brand product and their service. Exactly what it is that they offer and their differentiator. So what are the main things that I wanted to find out was are those people and companies, the re mainly it’s B2B. So it’s companies that are buying from them. Do they already know about your service? And they’re just looking for differentiators or do they not know that your service exists and do they have to be educated? So it turns out they actually have boat. They have small to medium sized clients that need to be educated on what they offer.
And then they have medium to large size clients that already know about their service, but they’re looking for someone better to replace who they currently have. So the reason why that matters is because that highly affects the type of content strategy that you go out with, whether that is animated graphic. I think video explainers, corporate videos, white papers, blogs, landing pages, your strategy is totally different for those clients that don’t know about you, and they need to be educated versus those potential clients that already know about your service, but need to look at your differentiator. So really important stuff. I love discussing this kind of creative strategy. So if you need any sort of help on this stuff, whether it’s starting from scratch or you’ve been marketing for 20 years and you just want to improve it, myself and my teams are here to help until next time guys, peace.