AMAZON PRODUCT VARIATIONS
If you have multiple variations of ONE product style, make sure to always set everything up under ONE parent ASIN.
✅ AMZ wants it that way which will likely get you more organic exposure.
✅ It makes the conversion journey easier for the buyer.
✅ It will help you accumulate more reviews much faster!
We have a highly experienced Amazon team at Go Global Agency (www.GoGlobal.agency) so feel free to reach out with any kind of Amazon question 🤓
Below is a transcript of the video above created by Seb’s Robot buddy, Zekton. He tends to make mistakes so please forgive him if you find errors or some funky sounding sentences. For the real deal, watch the video above! I hope you were able to find value and please don’t hesitate to contact me for further questions or insights on SEO or any aspect of digital marketing!
What’s up guys Seb here in Santa Monica. Good morning, everyone. I want to talk to you a little bit about Amazon today or something. I don’t talk about very often, but we actually do Amazon consulting at global agency. We’ve got some great experts on the team. Um, I personally have been involved with several Amazon products over the years, so I’ve learned a ton about it and um, let me get after it. So, one thing that I want to talk about today is sitting up different product styles in a one-parent AC. Now, if you have an e-commerce shop on Amazon and you sell different sizes and colors, you understand that those are different variants of one product style or what an Amazon is. You would know if you set things up on Amazon, it’s one parent. ASEN now by mistake, many people, when they’re setting up their shops on Amazon, they set up those products as different products.
So for example, let’s say you sell shoes and you’ve got different sizes and colors. Those are all different variants of one product style or one parent ASEN. But if you set them up separately, for example, a size seven white versus a size 11 black, um, or if you sell shirts, right, a large white versus a medium black, you’re technically doing it incorrect by Amazon’s rules. So that’s one main reason not to do it because you’re probably getting hit on your organic reach. Um, but secondly, and I think more importantly is your reviews. When you set everything up under one parent ASEN, those reviews are accumulating. Otherwise they’re staying they’re, they’re staying separate, right? So what happens is somebody buys that a size eight white and gives it a five star review and somebody buys a size seven black and gives it a four star review. You now have one product with four stars, one product with five stars, as opposed to having one product style with two reviews and a four and a half star average, which is going to be much, much easier for you to accumulate reviews, therefore end up selling much more product and converting higher. So make sure that if you’ve got product areas, you keep them under one parent ASIN. If you’ve got any other questions about an Amazon, feel free to hit me up. I’d love to talk about it till next time, guys.